Salt Lake Tribune | 1918-06-09 | Page 35 | Scientific Design Jordan Feature

SCIENTIFIC DESIGN JORDAN FEATURE Kconomy of material and operation Is one ol" the bis considerations In the de- , sign of the 111 IS Jordan cars. Pead j weight has been eliminated and alumi- I mini is used wherever possible. "As a result of scientific desinim;," says Manager ,1. A. Clreenewald of the Mercer si .Ionian tfalea company, local .Jordan distributors, "the Suburban .Seven, one of l he new est of the Jordan models, is 10 0 pounds lighter than the average car of the same type. This extra ex-tra hfihlness is an advantage not only because of material saved, but because of fuel saved in driving the car. "The new Continental power unit, introducing in-troducing a new principle lu earburetlon, also reduces matci ially the consumption of gasoline, while perfeet balance of chassis saves the car from undue strains, with the consentient wear and tear and i repair bills. Another item of economy of! upkeep is in the small-size tires. 33x4. : whi'-h, besides bringing the ear three inches lower, effects a considerable sav- 1 ing in the cost of new tires and lubes. '"Jordan cars are being; driven from 50'U'j to 10. "00 miles without repairs in all parts of Hip ountry. under varying eouditiouri Kood and bad."