Salt Lake Tribune | 1918-04-07 | Page 36 | Getting Full Service from Auto Tires

GETTING FUIL SERVICE I FBI JTO TIBES1 I j i i Goodyear Company Shows! Annual Waste of $150,-000,000 $150,-000,000 May Be Saved. In thc-c rlays of national ttres-s, it j ; U inip'-rativc that every car owner I should conform to the government 's injunction in-junction to eliminate waste of every form. While we are putting our dollars dol-lars into uniform distribution through tbe purchase of Liberty botnls, war savings sav-ings stamps, etc., we oucht to benr every ev-ery effort to coicrve what wo have left. i There has been a tremendous eitrava-ance eitrava-ance anf waste in automobile tirea. Tho amount of mileage lost each year, expressed in money value, runs well into tho hundreds of millions. This represents t lie enormous quantity of tires that were not given an even chance to deliver their full service, because be-cause of neglect, abuse or sheer carelessness. care-lessness. Tire experts estimate that last year's tire loss was fully $150,000,-000. $150,000,-000. ' figured at $35 per tire, which is a good average price, more than 4,010,-000 4,010,-000 tires were wasted within the twelve-month period. And only two of our big tire manufacturers made in excess ex-cess of this number of tires during tho year. If our rubber manufacturing companies com-panies are to have an even chance to supply the tire needs of the 5,000,000 motor vehicles now registered in the United ytates and of tho now cars that are being turned out every day, and at the same time take care of tho rub-,ber rub-,ber needs of the government, every car owner must make his tires deliver the last possible mile. The needs of the government are paramount and must be supplied, whether anybody elso gets tires or not,-and the most patriotic, service ser-vice that car owners can render is to help check the enormous waste that has been rife. Without doubt, tin extremely large part of this waste has been caused by a lack of appreciation of the care that, a tire must have to deliver its full quota of mileage. J.'n article of merchandise, mer-chandise, whether shoes, clothing or anything else, can deliver its full service ser-vice under unfavorable conditions. And tires are no exception. The idpa of conservation as a.pplied (o tires, however, is not new with the Goodyear Tire & Rubber company. In fact, for years it has been the fundamental fun-damental of the company 's service policy. pol-icy. So that this policy sound and logical in times of pe:'.ce -is even more so now, and it is in harmony with the general spirit of the times. This consists of fully advising the user through his service station dealer of the various forms of tire ca.re that can be exercised to secure maximum service from his tire investment. Tho service that these dealers must render is t.haf of education and instruction -preventive rather than curative, for "an ounce of prevention is worth a pound of cure" is ,i'ust as true of tires as of other commodities. We are more and more being brought face to face with the absolute necessity of conserving the nation's man power. Much of the ''service" to which motorists mo-torists are accustomed could be performed per-formed by the car owner himself or prevented entirely by a little forethought fore-thought before starting out on the trip. This is the prime idea in Goodyear service, ser-vice, which eliminates all misdirected energy and effort, such as much necessarily neces-sarily be eliminated if all our man power is to be released-for war purposes. pur-poses. Every fire must be kept in service as long as there is a, mile in it. Our economic needs will not now permit the replacement of partly worn-out tires. The time may not bo far distant dis-tant when a shortage of product will compel the tire economies that the Goodyear company has been advocating throughout its entire history.