| OCR Text |
Show 1 1 m& 1 I l WHAT ARE THE REAL FACTS j If ABOUT GILLETTE BLADES 1 It 4 41 g yfOST MEN are disposed to be fair and Foundations were laid for a great new Gillette proud of the work and of each other and espe- P 5 1 VI reasonable about a situation these days' if factory alongside the Boston plant for the mami' cially proud of the many members of the Organi' 5 j they are in possession of all the facts. ' facturing of blades exclusively. Then came the call nation who have been in the thick of the fighting 41 You may have found of late in your neighbor- to arms. . " Overseas. 2. P hood a temporary scarcity of Gillette Blades. The Government realized that in modern war- jpi W The big true story back of this condition can fare, as never before, conditions made the clean W7ldt About the Immediate , 4 jpl now be told for the first time. , shave of vital importance. It searched the world for Future? & We want you to know the facts. What we have the most proficient shaving device.The Gillette had fe, .J , done what we are doing why we say the con- been tried out in the trenches. It was already the NeY Facilities are almost ready. So pressing g 4p B dition is a temporary one. And we want you to Razor of the Great War.TheFrench had proved it. was the demand of the Government for deliveries j J& K see with us the bright outlook immediately ahead. The War Department told us what we were that the War Indust"es Board finally let us go g T p h expected to do. It was up to us. ead th our building plans. Jg g Jig Refused to Recognize the Impossible In the meantime, the necessary building restric" The new factory is nearing completion: eight ig g - 3 -and Did It , tions of the War Industries Board stopped work stories high, with thousands of additional feet of gf , Ai ..u . i u on' i. on our new factory. . . . space. This entire building will be devoted to blade g f 2f g ' Take note ot the task put up to the Gillette the production-giving us a total capacity of one hun- g jT jj last ten months, and how it has accomplished the What It Cost to Make Good dred and ten thousand dozen blades a day, or three 4 $ , well-nigh impossible. Consider the spirit of service, hundred and fifty, six million blades a year. of devotion to duty, the enthusiasm and co-opera- It meant just this that we had to reach seven g$ 8 I tion of the great army of Gillette employees-day- times our existing capacity in a limited number of nMrttr Rnrc fnr riiWervc f; -3 I force and night-force, day in and day out. weeks. Doubling a business is difficult enough. An UUlette Razors UinstoOS g 1 Consider the importance of the Gillette as a increase of sevenfold without additional factory There are dealers in almost every community g jgj. ; part of the Mandatory Military Equipment of the sPace looks e a knockout. But we got on our feet fortunate enough to have in stock an assortment of jjj jgt f ' United States Army and Navy its place in the before gn sounded, and went to it. Gillette Sets and Combinations suitable for Christ daily lives of the men; its relation to the health, We famished the Government three million, mas gifts. The events of the past year have settled J gt f well-being and soldierly appearance of our Troops five nUncked thousand razors, and six and a half once for all the supremacy and proficiency of the j on the Seas and Overseas. million dozens 78,000,000 of blades. That's about Gillette as the razor for every mans use. There is S jpfr ra j" Any Gillette user in touch with the situation, thirty-five miles of shaving edge every twenty-four no more acceptable, practical or lasting Christmas who read the cables, who felt the pressure, would hours- were not done yet. remembrance. x jg $3 h , gladly put aside his personal inconvenience and Tne end of hostilities stops the demand for gas- The variety of patterns now in dealers' hands S p. $jj U extend the hand of fellowship and congratulation masks and shrapnel. But the boys are over there offers a selection that will meet any mans require gj. I for a duty recognized and a big job done. anc tneY must continue to shave. The cables still ments even if he is already a Gillette user, replac s come to rush Gillette razors and blades. ing an old model with a new one: the Regular ift c . ' Where We Stood . i In the meantime, supplies to foreign civilians Standard Set with a Pocket Edition, or a Travellers I When the Wdr Departmmt throughout the world-where the demand has al' Combinationj The Gillette will be in greater de- g?. 4h Called "Time" most doubled-had been cut to 5 per cent of former mand this Christmas than ever. All available stock pj. 1 deliveries. During the past year home demand in' in dealers' hands will be sold out early in the Christ' When America entered the War the Gillette creased 80 per cent, and much of this increase has mas shopping season. 4 4 g j factory in Boston had a capacity of four thousand been met. Shipments were even brought back from A Packet of 12 double-edged Blades accom- 4 t razorsaday;barelysufficientforthedomestictrade. China and the Far East to meet the needs of the panics each Razor Set, and there will be no difficulty 13- c l Our European factories were closed. Our Canadian home trade. later about an ample supply of blades in every -tg plant was working overtime to handle the world- It has been a great experience and you will find store of the 143,000 Gillette dealers throughout the S P , wide export demand. , every man and every woman in the great factory world.' $. I - m ll GILLETTE SAFETY RAZOR COMPANY 1 I" New York 172 Broadway " BOSTON ' MASS ' U'S 'A' Chicago-i23 South La Salle Street fc Gillette Safety Razor, Ltd., 200 Great Portland St., London, W., England A. G. Michiles, 53 Lt'temy, Pctrogyjd, Russia 3 Gillette Safety Razor Ck). of Canada, Ltd., 73 St. Alexander St., Montreal, P. Canada Gillette Safety Razor Societe Anontme, 17 Bis, Rue La Boctie, Paris, France $t p' Vedova Tosi Quirino 6? Figli, Via Sendto, 18 Milan, Italy |
