Salt Lake Tribune | 1904-02-25 | Page 5 | A Wonderful Business

A WONDERFUL BUSINESS Is tho Lord & Thomas Advertising Agency, the Head of Which. Retired Re-tired February 1st. Possibly there Is no line of Industry in the United Slates that has grown ln such proportion in recent years ns that of general advertising, which includes publicity In newspapers and magazines and outdoor display advertising, and through Its tremendous force the entire basin of modern merchandising has been revolutionized. The Chicago papers of the current week devote much space and time to the wonderful growth of the advertising advertis-ing business as a whole, and that of Lord & Thomas in particular, owing to the retirement of Mr. D. M. Lord, the senior member of the firm, who leaves active business life with a rich competence- The business of Lord & Thomas has been one of the most, aggressive and progressive of Us kind in the country, having in recent yenra been under the active management of Mr. A. L. Thomas, whose Judgment on advertising advertis-ing mattcra Is considered ns authoritative authori-tative by the vast body of publlclty uscrs. Mr. Thomas has succeeded Mr. Lord to the presidency and will continue con-tinue at the head of the firm. Mr. C. R. Erwln, the new vice-president, has been connected with tho company com-pany for twenty years, nnd is therefore a veteran ln the field; associated with him and Mr. Thomas are Mr. A. D. Lr.fker, the secretary and treasurer. I Thirty-five years of wide experience In handling the publicity of a large proportion pro-portion of America's most successful advertisers have fitted Lord & Thomas to give moct Judicious and profitable service to enterprising business firms ln every line. The main offices of Lord & Thomas" are In the Trude building, Chicago, and Its Eastern branch is ln the American Tract Society building,- New York.