| Show gp a5 1 k i lt9 Fy A 1 I > < rcraagi ra a I F I 1 I < I 1f rliW t ti i Freeds Great Sale the past week has been the talk of the town Never before has such an offer been made right before the Holidays just when people want the goods We are going toT continue our Sale ONE WEEK LONGER to-T f f JL B of it h = J J 25 PER CENT Off Tilt REGULAR PRECE I 8 t > CO 1 m < t ESE r re = gy3 om Ail of our goods are marked in plain figures so you can see just what the price is Think I what l a saving if you buy an article that is 1000 i by taking off 25 per cent it costs you 750 Dont I you think it will pay you to call and see us This will positively be the last week of this sale Bear in mind 25 per cent off dur ing the coming week Many new goods have arrived this week If you do not 4 a need your goods now we will store them Store open every evening a eve-ning until Christmas V 3 > 5 g3figJ mS3JgB2fi 5 J ltoij I 1V2 1 1 I F t E ED FU RN I 1 I L 1 i l I 1 6 J r j t I Ii 1 r 1 1J I C W t fA r I r t ff r T CO 18 TO 40 EAST TliiRD SOUTI1 STREET 11 Y1Lm D G fu f W r m < i m I I a ff njj f s J1 re a Et f De lamOii I d 4 1 rl s 4 ilr m l r d I m < 01 1 < < t j tco rGtr lL s t Jmtl J m oY rK J J r t ii J I lr 1 l f b 1c 1 l d3f tJm I t tr jJ > 4 j X11 1 fl The confidence of the o public is a priceless asset to a jeweler and if be has not that confidence he is poor in deed A mercantile > house without 1 t the confidence of the people is in amore a-more deplorable condition than an individual without friends I Occasionally a prospective purchaser a pur-chaser of a diamond confronts a prob lemhe doubts his own ability to select a diamond of proper merit and i doubts the integrity of most jewelers t It is no more pleasant for a diamond merchant to have a customer state l that he is not sure of the integrity of this merchants house than it would be for one man to insinuate to another an-other that he questions the others honor simply because he never met I him beforeneither would there be more reason in the first than in the lastThe The diamond business is peculiar 1A i in that great deception can be practiced A 1 prac-ticed by unscrupulous dealers with small chance detection kowever honesty is a more common trait than dishonesty and a thinking public should know that snow business success results only from continued square ri i dealiDfl iWE u WE ARE SUCCESSFUL and this alone should convince those who reason that they can safely place confidence in our goods and guarantees It J would be a disreputable community indeed that could not boast of one diamond dealer who would serve the public honorably and well Few houses in any city in America have t the immense stock of mounted and unmounted diamonds and other gems and the facilities for showing them f afforded at Leysons and this season particularly we are provided with the most beautiful gems ever offered in Salt Lake Our handsome mahogany diamond dia-mond room elegantly furnished and equipped offers every comfort to the buyer and affords a privacy furnished by no other house in Zion ib It is a buyers privilege to be deliberate deliber-ate in selecting a diamond and we have spared no expense to show to those who visit us every courtesy extended by the largest houses in America Remember that the value of a diamond dia-mond depends on its purity of color and degree of perfection We show the demerits de-merits as well as the merits of all diamonds dia-monds offered for sale and if any customer custo-mer is dissatisfied with his purchase we r will refuud the money paid i Come to us expecting the truth about r diamonds because we offer no substitute s u 4 q py g y s sd7 VY f kaMerddtr o i + SALT LAKE CITY f V V |
