Show TO TRIBUNE ADVERTISERS What Newspaperdom of New York Learned by Its Own Investigation Investi-gation Prestige and Circulation Some time ago Newspaperdom of New York one of the leading publications publica-tions of the country if not Indeed the foremost and certainly a most reliable one devoted to the newspapers and their Interests conceived a novel idea of testing the advertising strength of certain dally publications its publisher wrote Idlers to a few of the steady advertisers of a limited number num-ber of the leading daily newspapers of the country requesting their opinion of the newspaper named as an advertising medium Tho publisher of the newspaper news-paper 1 had no notice of the inquiries nor was lie advised by those ot his advertisers adver-tisers whose opinions of his paper were made When the replies were received Newspaperdom proceeded to collate and print them in Its issue of October 29lhThese These expressions from advertisers I arc published under the heading The Vinning Dallies and in Its editorial upon the presentation Newspaperdom says WINNING DAILIES In presenting our Winning Dallies Numbur wo foci that wo are doing a positive service for the general advertiser adver-tiser and for the newspaper publishers represented herein We mite not only placing one In touch with the other but we aro giving the general advertiser tho advantage of knowing something of tho most suitable mediums among tho dally newspapers of the country The general advertisers thoroughly understand tho Importance of our Winning Dallies Num hem Thoy realize that limo papers are selected with the utmost care and that rone out uraiciass meuiums mm a place In the columns of this Issue The paper lien which is given space has tho advantage ad-vantage of being assured ovory considera lion at the hands of the advertiser who knows that Newspaperdom would not select any paper for the Whining Dallies issue unlcsH It had every reason to be hove such newspapers merit u trial by the advertiser Only after much work and deliberation were the various newspapers decided upon The selections were not madu hap hazard and though we might have had in time Issue greater representation from among papers 1 which may he good medi l urns wo feel satisfied in presenting thu cream of the advertising media of Amer ica VERY PROFITABLE MEDIUM All of the six or eight regular advertisers adver-tisers in The Tribune to whom inquiries were addressed gave most favorable replies re-plies All paid The Tribune high praise as an advertising medium One Mr J P Gardner whose advertisement appears ap-pears In these columns dally and has for many years wrote We have used The Salt r ake Tribune every day for fourteen years and have found It a very prolHablc medium It reaches time best class of people throughout through-out Utah and adjoining States every where maintaining an enviable reputation for veracity and straightforwardness a fact that tends to strengthen the draw big powers of advertising in Its columns Wo haw recently taken up rime Semi Weekly Tribune tn reach the mall order trade Results In thai line have been sal Isfactory In our opinion there Is no qucHtion aa to tIme buaincssgctllng powers of Thu Tribune Speaking of The Tribune which is the only Utah newspaper mentioned by Newspapcrdom the latter says PRESTIGE CIRCULATION QUALITY QUAL-ITY The Salt Lake Tribune that success ful nowHpancr of time West has accomplished accom-plished a wholo lot In these the first nine months of 1503 to clinch Us hold upon time prosperous and conservative people nt Salt Luke City nnd that citys trlbutarv territory An advertiser In addressing Newspaperdom recently said Vo would Hlato that The Tribune bring time best results In time advertising Reuse That means reader that The Tribune Is a reHultgottcr A newspaper to be a roHUllgeltcrs means that It has First JiViJfclfj UVWUIII VI V1411HJIMI V II I L Ut UIIH ty fourth a clientele of moneyspending people The Tribune IK Juot au perfect an it Is possible to make a great metropoli tan clnllv You can advertise In Utah and martha a partial success Hut If you wluh to mako an undivided success of your advertising campaign In that wealthy State you must got Into the columnH of The Tribune And Hints good logic too Tf you would know morn drop Nowspapordom a line The Salt Lake Tribune guarantees to its I advertisers the largest circulation by far of any dully newspaper pub llBhcd between Denver and the Pacific coast and the largest circulation at present of any period in Its history |