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Show 900 Calorie Liquid Diet Sales May Top $200 Million This Year J I New "pre-counted" 900 calorie liquid diet foods have become part of everyday life like nylons, I frozen foods and small cars. As a result sales of packaged weight 1 control drinks may top $200 ' million this year, writes 1 Don j Wharton in the Reader's Digest Surveys have indicated that I women users of liquid diets out f number men users three to one; i that more women over 40 use i them than women 21 to 40 i although among men the reverse ( is true. Out of every 100 users of a liquid diet about 29 use it for three meals a day, 28 for two i meals, 43 for one meal. One per- son in three cla-'ms to use, it seven days a week. Purchases seem to be motivated moti-vated almost as much by convenience con-venience as by health or fashion. The man getting his own breakfast, break-fast, the working girl in a hurry, the office worker who doesn't want to fight crowds at lunch, the career woman who comes j home too tired to prepare dinner all these buy liquid diets be- ! cause they are convneient treat the weight loss as extra bonus. Executives and secretaries will take a diet liquid to the office. One family takes cans on auto trips to be ready for stretches where there are few good restaurants. res-taurants. Wharton reports that Metre-cal, Metre-cal, the pioneer product, in a few months became a house hold ! word almost as widely known as Coca Cola was after 25 years on the market It helped increase sales of its manufacturer, Mead Johnson & Co., from $43 million in the first nine months of 1959 : to $84 million in the same period s , in 1960. Profits which had to taled $4 million soared to more than $10 million. Politeness is like lighting another an-other man's candle by yours. 11 1 1 1 |