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Show ' ' ' THE SALT LAKE TIMES FRIDAY, MAY 5, 1961 Page Five 900 Calorie Liquid Diet Sales May Top $200 Million This Year J New "pre-counted- " 900 calorie liquid diet foods have become part of everyday life like nylons, I frozen foods and small cars. As a result sales of packaged weight control drinks may top $200 ' million this year, writes Don j Wharton in the Reader's Digest Surveys have indicated that I women users of liquid diets out f number men users three to one; that more women over 40 use i them than women 21 to 40 i although among men the reverse ( is true. Out of every 100 users of a liquid diet about 29 use it for three meals a day, 28 for two i meals, 43 for one meal. One per- - son in three cla-'m- s to use, it seven days a week. Purchases seem to be moti-vated almost as much by con-venience as by health or fashion. The man getting his own break-fast, the working girl in a hurry, the office worker who doesn't want to fight crowds at lunch, the career woman who comes j home too tired to prepare dinner all these buy liquid diets be- - ! cause they are convneient treat the weight loss as extra bonus. Executives and secretaries will take a diet liquid to the office. One family takes cans on auto trips to be ready for stretches where there are few good res-taurants. Wharton reports that Metre-ca- l, the pioneer product, in a few months became a house hold word almost as widely known as Coca Cola was after 25 years on the market It helped increase sales of its manufacturer, Mead Johnson & Co., from $43 million in the first nine months of 1959 : to $84 million in the same period s , in 1960. Profits which had to taled $4 million soared to more than $10 million. Politeness is like lighting an-other man's candle by yours. Utah Employers Must Pay to Assist Unemployed Elsewhere Utah employers will have to pay twice as much in added tax to finance the new federal tem-porary extended unemployment compensation program as work-ers in the state will receive back in additional benefits. This fact was highlighted in an analysis of unemployment taxes and benefits by Utah Foun-dation, the private, non-prof- it tax research organization. The Foundation report notes that Utah will be one of the 41 states where the tax payments will be in excess of the benefits received under the program. On the other hand nine states are expected to be subsidized by the program. The study observe that three of these subsidized states rank among the top ten and four among the second ten states in per capita income. In order to finance the new program, an added temporary federal payroll tax of 0.4 percent will be imposed on all employers of our or more persons. The added tax applies to 1962 and 1963 payrolls and will become payable in January, 1963, and January, 1964. Utah Foundation analysts point out that this ad-ditional federal tax, which will amount to approximately $12 per employee, will produce about $4 million in added revenue during the two year period in Utah. Ad-ditional benefits to unemployed workers in Utah under the ex-tended federal program are ex-pected to total about $2 million during the life of the program. The extended unemployment benefit program goes into effect the week of April 10. It provides for extended unemployment benefit coverage up t6 a maxi-mum of 39 weeks under both the state and federal programs. The present Utah program provides for a maximum of 36 weeks of benefit coverage. The added cov-erage under the new federal law applies to workers who exhaust-ed their state benefit right after June 30, 1960, and the program is scheduled to terminate June 30, 1962. Despite recent increases in the federal and state unemployment tax rates employers fare better in Utah than in most of other states. The average state unem-ployment tax rate during 1960 was 1.5 per cent of covered pay roll in Utah, compared with an average of 1.9 per cent in the nation as 'a whole. This generally lower state un-employment tax rate in Utah is attributed by the Foundation to relatively better employment conditions in the state during re-cent years. Unemployment bene-fits as a percentage of covered payrolls averaged 1.4 per cent in Utah and 2.1 per cent in the U.S. over the past five years. Utah also has been able to main-tain a more adequate reserve to meet future contingencies than most of the other states. At the close of the 1960 calendar year, the Utah reserve fund was equal to 7.5 per cent of the covered payroll compared with 5.6 per cent for the nation. FHA May Assist-I- n Reactivating Pelican Point Pump At the request of Senator Moss the Farmers' Home Administra-tion is investigating the possi-bility of providing federal finan-cial assistance to reactivate a pumping plant at Pelican Point on Utah Lake. The lake will be so low this year that the regular pumps will not suffice through the summer. The FHA has informed the Senator that pursuant to his re-quest a representative from the agency's Washington office was in Utah last week to gather in-formation on the project. "It is estimated that it will cost $225 000 to get the Pelican Point operation going again. Of this the' water users say they can advance some $60 000 in the "orm of dredging equipment and labor. "The works at Pelican Point have deteriorated during the 17 years of non-us- e. The channel to the lake is filled the discharge channel will need repairs and the pumps will have to be reset.'' The Pelican Point pumping plant was constructed in 1934 when water supply conditions were similar to those of this year and was used intermittently un til 1943. He went on to say "The Utah Water and Power Board and the water users of Salt Lake County are cooperat ing on the project. They are most concerned since the outlook for the Utah Lake water supply, based on advance snow surveys for April 1, was for less than 50 per cent of normal. ,The late storms in Utah have improved the outlook somewhat, but in all probability the pumping opera-tion 'will be essential. "Engineering report shows that 168 000 acre feet of water are at stake, and $3,000,000 worth of agricultural products." We make a living by what we get, but we make a life by what we give. MacEwan. Wagner Tells Jehovah Witnesses to Study the Bible "This modern world is as per-plexed as a 'woodpecker in a petrified forest.' Countless thou-sands of humans living in the twentieth century madly flutter from one endeavor to another, only to experience frustration and disappointment. To such per-sons the future looks bleak in-deed." With these thought pro-voking words Andrew Wagner district supervisor for Jehovah's Witnesses, began his keynote Bible talk "The Twentieth Cen-tury in Bible Prophecy" before an audience of 833 at Central Junior High School in Provo. Continued Mr. Wagner, "Blinded by the dazzle of sci ence in this missile minded age the vast majority of people dc not believe the Bible prophecie: and scoff at its reliability in our modern era. Yet world wars food shortages, famines, earth quakes, just to mention a few were predicted for this genera tion and they have happened People should realize before it is too late, that this generation will face something unbelievable the war of the great day of God the Almighty, Armageddon. He concluded by encouraging all to diligently study the Bible and thereby heed Bible prophecy concerning the twentieth cen tury and live forever in the sun-shine of God's new world. Fred Vandres, presiding min-ister of the Salt Lake City con-gregation, commented that next on the agenda for the Witnesses will be the series of thirteen "United Worshipers Assemblies" in the United States Canada and Europe. Many from this vicinity will attend the convention in Vancouver, British Columbia or San Francisco, Calif. Don't Use Air Mail Envelope for Your Surface Mail "Air mail envelopes should never be used unless the sender desires air mail service. While the use of air mail envelopes for first class surface mail is fortu-nately widespread, usage is fre-quent enough to merit special attention," says Postmaster Da-vid Trevithick. The colorful red and blue bor-dered envelopes are restricted to mail intended for transportation by air. If this, restriction is not observed, there is potential trouble and embarrassment for everyone concerned. Air mail envelopes which do not bear suf ficient postage are handled as air mail and postage due is col-lected from the addressee. In the process, the post offices involved are compelled to give the item in question special and expen-sive attention. The person to whom the envelope is delivered is certainly not pleased when he is requested to pay for spe cial service that neither he nor the sender had in mind. The position of the Posta1 Service can better be understood when it is pointed out that air mail envelopes were purposely created with their distinctive markings to identify air mail im-mediately and to make certain that it receives priority han-dling on the way from deposit to destination. It would there-fore be illogical to permit use of such envelopes for ordinary purposes, as post office person-nel would then never be sure about what the mailer had in mind. , When time is a significant factor, air mail should be used. But the mail so sent should al-ways be properly identified. The Postal Service will not be asked to share the cost of the trans-action. Utah Guard Maps Hunter Safety Plan All boys and girls between the ages of 13 and 17 who have not yet qualified for initial purchase of hunting or combination hunt-ing and fishing license under the tJ erms oiM VuVtJan law, were mvn1eat this week by Maj; Gen. Maxwell E. Rich, Utah Adjutant General, to enroll in the Utah National Guard sponsored Hunter Safety Program. Classes under the Guard di-rected program are of six weeks duration with new classes be-ginning each Friday evening in all National Guard armories in 27 cities. Instruction offered covers an required suojects in the hunter safety law which is administered by the Utah State Department of Fish and Game. In addition basic fundamentals of competitve rifle shooting are taught. Instructors are qualified mem-bers of the Utah National Guard rifle and pistol teams who pos-sess qualifications for such duty from the National Rifle Associa-tion and the Department of Fish and Game. The six weeks course is pre-sented in three phases hunter safety, fundamentals of indoor .22 calibre rifle competition and a competitve match. Subjects stressed the most are safe handling of firearms while hunting, transportation of weap-ons between home and field, the transportation in boats and other vehicles in the field, safety in the hunting camp, weapons stor-age, care and cleaning of weap-ons and fundamentals of marks-manship. The course involves a $2.00 registration fee for each student which covers use of a rifle, tar-gets, ammunition, hunter safety shoulder patch and a trophy for the winner of the competition in each class. Now my Oib ! Quality Bourbon -- r? vQf (mm in every bottle " STRAIGHT BOURBON WHISKEY 6 PROOF OLD QUAKER DISTILLING CO., LAWRENCEBURG, IND. |