Show i P PS Pr Pa S I f n n Un J JA A GREAT MARCH r MERCHANDISE EVENT a I A Complete Showing and nd First of the Season Under I pricing of New Spring Merchandise Which is Without Precedent in the History of Salt Lake City a JUST AT THE OPENING OF THE NEW SEASON WHEN ON GARMENTS AND DRESS ACCESSORIES ORIES WHICH MUST BE PURCHASED B E WILL BE MOST APPRECIATED D THIS STORE HAS PLANNED A GREAT MARCH SALE WHICH WILL AGAIN DEMONSTRATE ITS SUPREMACY SU SUPREMACY SUi i I i IT IS ISA A GENERALLY RECOGNIZED FACT THAT OUR VALUES ARE ALWAYS BEST BUT THIS SALE HAS FOR ITS PURPOSE THE BET BETTERING BETTERING I OF ANY OF OUR OWN PREVIOUS EARLY SEASON VALUES 1 2 Specially Strong Cards shipment New of Ladies Morris Home Ron Journal JournalS 4 E TL C TillS THIS SALE IS TO BE OUR CROWNING ACHIEVEMENT IN TIlE THE S Spring pring Quarterly Style Books 7 For or This is Sale a e in in It fl not only tells you how to dress but tells ho hoto how to be your own dressmaker thru the use of The La Ladles Ladies dies Horn Iome Journal Patterns In value size and beau beauty be u n e A GIVING OF MOST EXCEPTIONAL EARLY EA SEASON SASON VALUES when ty tp this compared number m of to o any the Quarterly other h fashion sr Is o worth book Issued s a copy COIl for tor dd O Goods Go od American IC women But r the th price I Is Anly n and this I ress r I es e S S 0 0 S includes a pattern CONDITIONS ARE MOST PROPITIOUS FOR SUCH AN EVENT THE NEW SPRING STOCKS ARE THE LARGEST AND FINEST WE HAVE EVER PRESENTED THEY HAVE BEEN PURCHASED TO UNUSUAL ADVANTAGE B Br AND IN FURTHERANCE OF OUR AMBITION TO BETTER OUR OWN BEST r c per er yard r AND GIVE GIUE YOU VALUES SUCH AS YOU HAVE NEVER KNOWN BEFORE EVEN HERE WE HAVE NAVE NARROWED PROFITS TO THE LAST DEGREE There f for Panamas Pa amas and storm serges are ate the facts here are the th items to substantiate them You are faced with the most remarkable buying opportunities you ever knew at i any seasons and albatross in plain solid sold colors also a full li line e of checks strips stripes strip S and broken br plaid effects beginning beg inning g grasp it I t to t 0 the e fullest u II es t I I Iline i j I in full range of newest colors for summer Regular values March arc Sale of New 8 c per yard yar ar NEW SPRING COATS SILK JUMPER DRESSES for regular 15 light checked and striped fancy F y j dress goods Latest L a t es t Models 0 d e I sm in Raincoats R ts Cloth Cl 0 th I summer n imported foreign 44 inches wide wi dC very stylish and extremely de desirable and Silk Coats choice Beautiful Jumper Dress In n for skirts and full summer suits and Tourist t co Coats ats in ih tan 50 dashing style Come Came in fine quality of black and Oxford gr y full back and brown gray and navy striped taffeta else also pleated styles all sizes Ladles Ladies 8 95 black blaek peau de sole silk coats full pleated Jumper trimmed ed with silk aUk covered but buttons I Iback back lar ar and fronts handsomely braided col collar cols tons Sand nd stitched bands of ot contrasting 13 Nobby Hobby black cheviot Box shade silk sUk Full FulI pleated skirts with self length lined with gray gra satin Navy Na blue folds You cant begin to have one made browns and black also brown and tan mixtures in th tb the sew new IW full length rubberized silk sill coats very desirable for tourists at this price a A Special March MarGh arG Sale Lear Le r ip i in a Special March arc J Sale Attractions in the e New Spring d WHITE GOODS SECTION Muslins us lo ns White to Goods Sheets Pillow Cases ayes Bedspreads Garments Ga I r i men fl ts March I Sale of 7 Towels f etc t at Great rest March St Sale ale Inducements o Pillow Cases Me Blea Bleached I Muslin slin Too x White Hemmed Turkish h ht OC Bath S H J M 44 4 c i Guaranteed Towels 27 a Inches wide and andi T i One of this seasons season s newest t and an d pre tt les t s t yes I SILK Pillow Cases C 44 Hope Muslin 9 Ie C Cc yard and a half long DC C c Pillow Cases hemstitched Berkeley Cambric Hemmed Huck Towels for tor tord will he be found II oun d here h ere tomorrow t at a t a price that th a t will WI 11 PETTICOATS v f C No 17 C dOzen this sale per ver 85 C 1 la 15 r Utica Sheets a Box Bas 40 inches g 1 6 65 S s1 0 wide piece o arouse enthusiastic interest Limit three dozen to a customer Gust omen Utica Sheets 98 40 pieces real Swiss embroidered dots dozen fine Linen Huck Towels I I I t C and figures worth up to in this worth ilp Op to each all hemmed as asA i I 3 94 March Sale s our long ion g as st the they Y Q i 4 f 3 C f OC I t price last Sheeting At A t 11 1195 95 1 tOc 94 91 Royal Ro al Southern 40 pieces White Sheer Plaid Waist fine Battenberg 4 i regular regu I ar j 7 00 taffeta e ta silk SI Ik Sheeting She ting 1118 C ings loss worth dp to Oc in this Or n plain center worth Ii O p In this collection you will find the new mannish coat styles petticoats that will 11 ll give the 42 c 94 91 Pequot sale m A for this sale 79 gC C with novel arrangement of pockets giving them a distinctive Sheeting heavy and fine Mercerized Madras Mad best b es t possible bl e Sei se lice nce I r Finest Mexican Drawn work and Em Embroidered and stylish appearance The skirts ire re e in various styles with ith guaran fringed Bed Spread in new Grecian O I I j t and without folds ld s Inthe I n thO thOI e lot I 0 t are many man shadow s h a d ow stripe s tri pe Panamas P anam nD teed t ee d against t cracking kin g or split splitting sp s P I lit It with cut corners 1 1 18 mf ft effects eff e CD t O 9 C broidered Linens all sizes from Colors and to also from 20 6 n a material that t la s so popular this season se son navy to ro ting tang on sale Monde 50 fringed Marseilles Spread O 60 White Hemmed Turkish r This This lot is worth from frO i s e brown b nil all sizes I Monday y with cut corners Towels 9 AC oo to 50 each In this sale you seii se select seI ii i I The assortment includes fringed Marseilles Spread Z 2 90 9 2 c White Hemmed Turkish EC lect leet them 1 black and colors and with cut corners Towels at atwith 35 Another Suit 2330 23 50 they come comein n er ui in prettily i trimmed eys styles s with deep flounce Match This price includes the most exclusive styles in plain stripe one oneto I and fancy Panamas Serges Novelty Stripes in all the new to t your new n w spring suit with without I 3 street and pastel shades of raspberry Copenhagen blondine i iI Ash sh Sk for lor f i I J 0 russet azure blue etc Conspicuous among these many mode modera out delay G reen I are the butterfly styles smartly trimmed the correct large larger r a sleeves and the pointed coat effects The collection is very f I large and varied suitable for dressy or street wear Skirts T T are gored pleated paneled whatever is considered correct i r titi Trading ragIng they are all here Special attention is called to Ito the very low tt 0 1 price for this week for high priced models I r Stamps l r fe fei fey Over 2000 2 Pairs ors of Ladies Hose aye To o Be o e Sacrificed and seed Secure ecu Beautiful lul r Presents Free i RARE BARGAINS IN W Io 0 11 M E N S 5 SPRING S P R I 1 N G 6 HOSIERY H 0 S 1 I E R Y Sacrifice March Prices Sale on For All AllAN This a kS y Trump r um Cards AN N immense lot of o traveling tra eling mens ns J Table T a le Linen and a n a for or This March arc Sale L high grade sample hose for ladies ladles Napkins a ans in Price Priced l below wholesale cost co t s g Winch 54 Loom Dice Damask worth per Through J J special arrangements with several large manu manufacturers sale yard for this 29 C Cd l Wash 5 Goods 00 S their drummers d h 1000 yards best beat Turkey red and white we secure rummer s hosiery samples at atthe j 1 blue and white tan and white and plain the th end en d of 0 f each ea h selling se II season These hese come to us at t big bi g I red yards all Damask short at pieces yard worth from up 2 to to Gc G 6 per yard I Department price concessions and are distributed by us at prices representing 7 c Bleached Table Damask 5 scoring less than usual wholesale cost costa The present lot of 4 all aU linen r Dc C over 2000 2 00 A pairs pair which W h IC h will WI 11 be b e placed p I ace d on sale sa I Monday M on d ay are spots Bleached 66 inches wide mostly f U 5 C AH Alii our new crisp lOc lOe fia Ela 50 se pieces Dark Calico the grandest values youve ever had the good fortune fortun seto to see I w Bleached t r Table Linen extra heavy tistes and t stes colorings in n splendid s for styles stYle Gc f 7 grays gras THc nic r grade black and blues blu 65 inches March sale C COne c yard and marked on hosiery of equal qualities To those hose who appreciate wide DOc mate excellent II n t qualities It and d styles t I these th extreme extreme J h Bleached ched Table Linens 1 t 1 10 One scan sian case CaBe h of 50 7 pieces es Per Persian ftc Oc Galatea Cloth In part q lies an s yes ese hosiery fIne fine 72 inches wide wi e de e Sm c e Jc e h as long in ng 1 f f grade yard Yand jis as they thoy last C gins will al bargains positively appeal app i 50 i Bleached Irish Dam 1 75 ye Magnificent iii f wen t lace I ace hosiery h in greats great variety varl t y I rich h silk Sl i Ik em embroidered t ask usk Napkins i lOc lOe fold Percales yard ard r rd book In n best the Dress largest Ginghams range of ot broidered b rOI d ere d hosiery h in immense assortments assor t men f s fine f me gauzy ga zy lisle I IS I e b 1 ALL OTHER NAPKINS AND TA TABLE loc Percales Perc les book 8 to together dress styles sq tar for this ever gotten 6 often hosiery hosier Y in black and colors and many other beautiful and y BLE LINENS EITHER BLEACHED 1 fold yard ard 1180 C sale Z C striking styles for spring pring and summer will in i this col collection I BOc Percales the finest Dress Dresa Linens in all allOR allt lection t OR UNBLEACHED s INCLUDING yard and best 1 tJ C sale salen salet colors for this P t 1 TURKEY RED DAMASKS ART Styles that would sell Styles that would uld sell regularly up to 3 9 C regularly up u to toa 5 9 c j E LINENS AND LINEN 1 a pair a pair r i y o y AT GREATLY REDUCED PRICES f t I |