OCR Text |
Show Benefits of Judicious Advertising From long personal knowledge of j the benefits of judicious advertising, I would strenuously urge that il be con-aidered con-aidered by every business man as a 'permanent part of his work. Some lone has truthfully laid of advertising ! that it may be compared to the growing grow-ing crop of the farmer, which grows, 'not only by day, when the master's eye and hand are with it, but also by night, when fatigue and inability to ; labor have locked his power in sleep. And it is not only for a day or for a I week, that the benefit may be expected. ex-pected. Loug, sometimes, after a ; well presented advertisement appeared, ap-peared, it may yield unexpected fruit. , This the writer can attebt as having occurred within his own experience; during the morning of the day on which those latter lines are written, a letter having been rrceived by him containing a cash order, in response to one of his advertisements that appeared ap-peared in an Ohio paper about a year ago. There could ba no mietaning the fact aa to the advertisement, for it had been cut out and enclosed in the letter, the paper and time of insertion inser-tion being definitely known by the writer. St. Louis Merchant. |