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Show THE TOWN DOCTOR t (The Doctor of Towns) j " - on r 1 If I were rresldnnt of a Service Club or a Chamber of Commerce in a town of from two to two hundred thousand population, I would, one week, Invite all of the gasoline station sta-tion attendants to luncheon, the next week, ull of the hotel clerks, the next the soda fountain and drug store clerks, and the next week, I'd have an evening meeting and invite all the waiteresses, waiters and restaurant restau-rant owners. At these meetings I'd have some well-liked and popular man who had a lot of humor, snap and pep In his make up, give a booster talk on our town. Not a lot of undue praise, nor an oration on "Our Home Town", but straight from the shoulder calling call-ing a spade a spade. I'd sell those men and woman on why they should sell everybody with whom they came in contact on what the town offered, what it needed and I'd show them why they should do it for their own pocketbooks, as well as the town in general. I'd see to it that facts and figures were placed in their minds and hands that would make it possible for them to put up a real sales talk. Among other things, this would include the growth of the town in the last five years and why, population of trade zone and the income derived from the trade zone, historical facts, high lights of interest, and industries. It the town had anything that no other town had, I'd see that those peopls had all the details. In other words, I'd start right now to place in the hands of those who come in contact with the potential customers of the town, sales ammu- j nition to SELL the town. These people are the logical people peo-ple to start with and through them thousands of dollars can be made for ' every merchant. Every day there is a constant flow i of gold dollars going through your city, but no town can expect to get I an even break unless they ask for it. I "You can't sell 'em, if you don't tell'em," is as true in Town Selling j as it is in the promotion of any i product Copyright, 1929, A. D. Stone. Reproduction Re-production prohibited in whole or in part. This Town Doctor Article is published pub-lished by this paper in. cooperation I with the local Lions Club. j |