OCR Text |
Show FARMERS AND PRINTERS' INK T TSE some real salesmanship and get the sur- J plus pure bred bulls out where they will do some good for the other fellow as well as for yourself," urges D. S. Bullock of the Wisconsin Wiscon-sin College of Agriculture, who has been aiding in the campaign to improve the quality of Wisconsin herds. ' "How many farmers and breeders advertise in rural town papers the fact that they have half a dozen bulls for sale?" he asks. "Not very many. Perhaps not one in fifty," is his answer. "How many get printed a list of the stock they have for sale and send his list to county agents in this and other states or even to secretaries of breeders' breed-ers' associations of that particular breed in this state? Not very many. Perhaps not even one in a hundred. "Here, we believe, is a golden opportunity for breeders of pure bred cattle and sheep to boost their breed in their county, to assist many to get started with better stock, and to boost the Better Bull campaign cam-paign in their community. "Let's sell them and not just wait for some one to come and buy them." The foregoing advice by Mr. Bullock is sound, and can well be followed by the farmers of this and every other county and state in the Union. The same thing is true of many other things the farmer has to sell, from chickens to acres. Hundreds and thousands thou-sands of people in this country are benefiting by their use of printers' ink by constant use. Why shouldn't the farmer make advertising serve him and bring him profits? In this connection it is only fair to j state that a marked improvement is taking place in the business methods of our farmers and livestock men who, among other things, are fast learning the value of advertising in connection with their business. busi-ness. Quite frequently their announcements of animals, ani-mals, land, etc., for sale are met with now, but still their opportunities in effecting desirable sales and exchanges one with another have as yet barely been scratched. |