Show FASCINATING FORTIES' FORTIES ALL SERENE Avoid Exotic Effects Abide I S 'S By Diet Rules Says Expert ExpertS S V By ADELAIDE KERR NEW YORK AP AP-A AP A new fascinating forty makeup has bas made its debut among smart moderns here It is designed to enhance the beauty and charm of the woman who is 40 and takes its cue from sirens who have made their greatest great great- est conquests af after er they have passed their y youth uth The new makeup really begins begins' with the treatment of ot the skin and prevention of the dryness which often complicates th the beauty problem problem problem lem of the woman over 4 40 It is based on four points Fried Food Out 1 A diet which favors fruits vegetables and fresh grilled meats and virtually banishes fried foods and rich desserts 2 Plenty of rest rest rest-at at least eight hours' hours sleep a night and a half halt hours hour's complete repose in a darkened darkened darkened dark dark- ened room some time between luncheon and dinner 3 A liberal use of oily creams to counteract dryness of the skin 4 A careful use of astringents to firm and tighten the skin and keepit keep it from sagging The following beauty treatment is suggested for daily dally use before making up Cleanse the face thoroughly with witha a cleansing cream which contains a liberal allowance of oil of sweet almonds Remove the cream with cleansing tissues s. s Cover the face again with cream and allow it to remain during a warm bath whose vapors help it to penetrate Smooth it t gently gentl into the skin then dash cold water over the face for fol several several sev sev- eral minutes and remove the cream with cleansing tissues Wipe the face carefully with a morsel of coton cotton cotton cot- cot ton on dipped into a mild astringent and then smooth on the foundation for makeup For this some women women prefer a liquid others a light cream Either however should be of a texture which will smooth into the skin and not stand out on it The new fascinating forty makeup is then applied A cream rouge generally of a coral tone is worked on over the cheek bones Only enough to give a healthy color to the face should be used and this should diminish to none at all near the ear line Powder of a creamy rose tone never lighter than the skin is applied evenly to face anc and neck and then brushed with a camels camel's hair brush until all the loose particles have disappeared One eyebrow brush removes all al trace of powder from the brows anc and lashes and another brushes the lashes with an oily ointment which gives a slight luster but keeps them from looking made up A lipstick lipstick lipstick lip lip- stick not too brilliant outlines the natural curves of the mouth All the makeup should be used conservatively conservatively conservatively con con- to avoid a painted look agree on these rules for the effectiveness of the fascinating fascinating fascinating fasci forty makeup keep Keep it natural natural natural nat nat- ural looking and avoid exotic ef ef- ef- ef Concentrate on creating an effect of smooth serenity rather than trying to hide lines with makeup S w I r 17 1 ti f n gr k I 4 S 5 5 S S Here is an example of the of-the the fascinating forty makeup created created cre cre- to give an effect of smooth serenity and naturalness Note that the makeup is never is-never never obvious obvious even even on the lips A coiffure rolled smoothly back from t the e face a tiara iara of pearls and diamonds and a necklace of oJ carved emeralds and pearls give in this case a dignity dignify that is almost regal V |