GALLON OF OIL l I PRIZE OFFERED I BY CULMER i iDo Do people rend read advertising and do ft remember what t they rend read This I jj query that tha t hns has started an nn ar argument the tho plant of oC the tho company l tu bids fair to continue continuo Indefinitely a j It happened this way sau 9 Will t g Culmer manager er of the cOmp company ln Se Several Seral ral years cars Care ago arjo the tho c cry pan pang pany produced Run Z J nun an oil that was positively Ideal for For Po cars carB an and they conceived the hc idea e I naming It tho the Joor Fords Ford's affinity Tt qt 7 phrase was soon popularized but popularized but o lt i company campan found foun it was giving ing motor the tho erroneous impression that PE 2 j I was good only for Fords Ford and that It afe ab gave the average e p person the Idea th th mi I Z Run was on a It par with other F Pt Jo y oils whereas it was and Is n a much hl-hl hl gr grade HIp oil ml than so called Ford special oil and is used in some of oC the largest a cst r ca Cat with excellent c e results Therefore after consultation tl slogan clogan Fords affinity was dropped d a a ag g- g Run E nun became the happy happ medium This change resulted in Increased Increase sal among monS' owners of or different cars carti and sat H Ii range ranee e of or usefulness of at the oil all oil e I wider wilder However the point is this After t to h years years' advertising Z Run as a the ham hatI medium many orders come in V c ever e week weel for the Fords Ford's affinity and ti problem Mr Culmer is Js trying to towi a wi i h I is is If people read the Culco sufficiently to familiarize themselves Wi Wione wi i ione one slogan an anh h why do the they not discos ve after two years cars continuous sit advert that the name has been changed A gallon can n of Run Z awaits I 11 p person who offers the best solution la Fa lr l. Mr Culmer a