Salt Lake Herald-Republican | 1918-05-26 | Page 62 | Made in America Trade Mark is Advocated

1 MADE IN AMERICA r TRADE MARK IS 1 ADVOCATED A Symbol ym bi 0 to D. D Designate G Goods 00 d s v. v 7 Made in U. U S. S for Exi Export Export Ex Ex- Ex- Ex I. I i port to Foreigners By 6 Associated l ted Press r WASHINGTON slay May o. o A A national mark for or protection of r mercin 01 merciny r- r y d n nJ nd J to Insun e a I II of will be t for I the lie u use e of manufacturers in m the United States Stales when hen rou conre on re ar agrees e pending to authorize the on in hills bills now department of commerce ti to design Esl n such uch uchI I v an 11 emblem and azul I 1 e Its Us 1111 ute nee Made I td in an and anu the in In- In propaganda a accompanying IJ t that a j notorious marl mark will be bo d after tHer the war wat b by the thc American m nn stan sign Mand- Mand II In Ing for fot or an sin hon honest st product and square 1 dealing to all nil be he pictorial or The he trl trade e mark will symbolic ble In I all countries re regardless s of ot t inc ne hn spoken The printed mark Marie dade Ii In hI U. U S. S A. A which ome manufacturers have been using was found to m meat mali ar nothing to millions of ot foreteller cr to Chinese for Instance who w liti speak only univ their native tongue American consular officials Creque frequently nth have hate ur urged ed that thit Male lale In I. I S. S A. A should be written on th the Roods good also aho Inthe In Inthe th the language of ot hc ht country countr where they were to to jo 10 sold old A Another lother objection o. o to to th the printed It mark nab has neen mat tuat u was lV LU I In III ii British countries M where here It might ht ile ic t e taken lalen to 0 mean Made in of ot out Africa or nr Made In of Australia HOI I IT Ul S U. I the first fir necessity of or such a ma k I Is to 10 protect American goods in foreign II countries t H cry Important Im tin- effect of Its use uso will bo be to In Insure Insure lit lit- sure that thai manufacturers told bold In Interstate Interstate Inter Inter- state slate commerce nr r k kept l up UI to stand standard rd and and are an are in iii fart whai whal haL they thc arc aro salesmen al b by adver adver- j be bc b by or It Is the pre present nr Intention of or ort t the he department of oC commerce to restrict the tho use of the proposed l national onal trade trado trademark trademark mark mall to such manufacturers auf and In connection with vUn sm CUt h commodities as aswIll aswill u will meet certain st standards of trade practice Ir as JS is well as of quality The proposal for a national trademark trade trademark mark has the ot 01 President m Wilson to whom Secretary s submitted the thc first bill for su suggestions m before lefore it Jt was introduced In congress con Secretary Lane ano and Secretary Houston r also Iso have been actively interested in inthe inthe w the bill bIn Numerous commercial or organ organ- an- an a private citizens and trade papers papers pa pa- paM M pers have approved the idea Many Ian small manufacturers are arc un unable un- un w able ible to enter the thc export market because they cannot afford to go 0 to the expense c of ot protecting th their ir trade mark In the foreign markets To these manufacturers manufacturers manufacturers manufacturers' a permission to use a national t trade marl at a nominal fee fcc would bo be boa l a a. great reat boon i if such mark were pro pro-I by th thit government throughout n the world It will vIll also alo he be a boon to S many larger larer manufacturers who have I In had their own trade marks pirated in t tone one or more foreign countries In such E countries these manufacturers large l need only onh place the national emblem upon their products The foreign con con- a sumer umer therefore will soon On recognize d that tha even goods hearin hearing bearing an American T private brand are arc rc not necessarily Am American unless such brand Is accompanied accorn- accorn panted by the national trade mark AID S SMALL PLANT T t Small manufacturers are no now at t quite a disadvantage e as compared with J lar large e manufacturers because of ot the w inability of ot the latter to expend huge hug urns sums In nationally advertising their products The quasi monopoly secured m In this way ay b by large manufacturers t will be to a a. very large extent vitiated f by permitting the small r of Integrity to use upon hi his goods roods of oC a recognized quality the tho national symbol sym sym- d hol bol which will he be freely advertised d through h the world to a a. far greater extent extent ex ex- w tent than an any private trade mark ever could be American goods good rather than Americans Amen Ameri cans and their persons are to he be the correct connect means of friends for ofA A this country In the opinion of or of of- of The Tho national trade s symbol If I properly exploited d and u used etl en enable enable en- en able u us to reach retch markets ami anil people as we have never be before foro done