i . . - - . ' - ; V . . . : . A -- .. - . , : -7xX' a ' --tiv !- - -a-,. XX; ' 1 1 v X : I A a1 ; jf:.Srlf- ' - aa, f I ' ' ' s- y ' A A 'A " V- -j . , A ., .: - - . . r j . i j -a S:A v - -:?i .:.:ia5a:A;3fittK u a Jt:s ; :-'A -; . . - , . ohe eataago Ai v.- J : . : ''Z'y ' -K':v' A'- Xconcourseof people filled the street in front of this, ind eer-- . v S i ' , ' -A If T' eral adjacent buildings. '.'v ' - I hi fil ?) 1 ' . ( Xl v 'V ti V- The throng awaited the tour when the doors of the rtore would fA .V ' . V' - " r f.,1 Xfi AO " open for the first time to the public. ' ; ' . SCZ?'' 1 ! 'I A ' ' ' .," . ; I Mothers, keyed to the keenest .pitch xrf Expectancy, were .thero , ; , : - 7 . TT-f S 'N . i ' ' V -'VfA XAl - without their babies and other chUdr ; - . . - r ; , . - t W ' SsZXl " . '''--.A VA i . Men absented.theinselTes.from their business. - Men, you know, Ar , V-.& L yVJ: V " ' .. .... never own to curiosity. ' - , A- A - : . ' r . . . yJVSS i - v ' 1 I AfSo'clock in the afternoon, Mirch 23, 1903, a -dry goods and x if jCC f f v r department store of magnitude and magnificence, was opened to the r Aj ,- f ' f TvJ -A, ;(" "XX! ,f 'V public, and for the seven succeeding hours humanity surged through v-. VV ; L 1 -Vv r. -. :;ttedoors0,000, approximately. It was a deUghted people proud ... . xf stS SV ' V C rV --- : f an establishment which was clearly In advance of the tnes. . y 'X . .. . VXX V x ' ' The store Vas in resplendentittire.' The appointment wero .; :XXX - v X ; ; - elegant in their simplicity. The aisles wej spadous. Thediapla : . A x'4 - A 7 f " ef merchandise were along new lines. . . tfjL " fX ' -:-:-y' y ' ' ' . a'TODAY ' : ,v . : --:- - , y'' ' .A7 ' TodajLi anniversary of the KdthO'Brieti Compaq A ' ' - TV f' ( X I A The launchingof a quarter of a ration dollar ente ,kCV ' "'" " ---:? : V X - ' L M - ' Lake is a stupendous event ;. It denMs confidence to the State of VWVX-'- : A ' ' ""-t X " A jtJil . 1 L W h I 5SH-'beiief in the rapid advancement of the city. It wa. tut- -: A V A X f XX ' j ; 4 "sighted concept auggested by aggressive Western spirit, , ; ' " V vX i i. . . ( ' - -h,-, "M t ( 1 . g Too much was not immediately expected of tte n store, brf , " JXU,' " X1 " ' : VJ , , . , 1 . U7 the first yearshowsa trade tlt llf pini v f. i V X Ai ' - I! M L " X ' dollars. . , ' ' " "iA 1 I 7 v , , . i'l I V 'X A" year of acquaintancemaking assures fS! V ( . ' X V ' ? V t ' nfl . y . s. ' greater success. It MUST cornel The people are. with u , UiA (X . X 1 U '(' ' -wI-They are with us because the' establishment U conducted - j ' J AS - 'J s X; along those lines which have made possible the great Eastern de- t: (i 4i 5 Vi 7 - " A' 5 . 7iN - ,r' X vpartmentstore-because we sell merchandise at moderate prices- . - .. Ty. r I : : r A : 7 , 7 A f I. W A' Kcause sales reflect bargains-because every announcement ia a . -w A XXVv - ' . , '! ! . - X '17. f : ; remenToMact- becauM we make every transaction satWactory TTr V, X. - . . Xf ' IV A , , ' - to the purchaseiv-rlght every wrong-and urge courtesy on the part. v - 'ft?;,-. ll iV'Xv. VX .. of salespersons. These, are chaJeandlxfidence.gainin8 f 'J V K- 'X AX. " M4 ' 1 My X ' ' toes essential to the up-building of a large business.. . , ., -A v - VI ; 7 -)fWt -W 7-, x MEDITATION ; . i ' rx A ! iVyX i SW ' ' When the store first opened its size and beauty together awe3 - ; I : I . 77 - - ,, ''- :Af' '' omo people. They walked clear over to the edge of the pavement. - ATX l" 0 V V- 7'. ' ' L 'S'-XVa T 7 lest It cost something to get in. . v 4 -. .. , J AW SfU I "aspectUrially rJS"' " I ' ' 1 VI ' -vX X lS IS't dergoing changeVThe excessive style which they feared consisted W P I XA VW, . .A : -V ,PkJk i " SSuy of the store being inviting on a scale new to Salt Lake, includ - V-f 11,1 ' " V v ' " ' ' X ylV' erchan(Use i 1 A- - A . V- , : " ; $X - ' pendable article manufactured. ' ' f.. I A V ' '7 ' A '" r '7 fX i A Kow, after the lapse of a year, no such impressslons prevail. . ... III V ' ..:'. ' ' - v f:f , ours U a store of thepebple. Many a home vouchsafes the fact - - lllJ W . X '" '" . - A X ' ! ; X A7v X ' that Keith-O'Brien CtompaiJs.;themeans;of .mewhandise being . i ' 7V l'4f I V A. X ' '' Av A ;.X' ' XX bought cheaper than it had been bought before ... . V . 7 : 11 I - . V- - v ' III I t, f . X Again, thafswhy the people are ittth nv- . , .-. - ( " AVHl ' 'A ' ' A ; A' xf. Tf , "7; - "x'- ; "';.V'".VnN ':N!-V7V AAX'X ;...- "7. x Ijl U ; N V; . 7 .7;- :yvyy j' " 1 -i.x x-,,,7- - X.' : :. -V ' I A l' V-.'-. . C ' - . -; a ; , ' .. . .-.;.-: v . . . " . 1; 1 .