Show Sexually-oriented Sexually commercials found offensive 1 T Dear Editor Ive I've been noticing some pretty rank commercials lately lately late late- lately ly on free television and it really upsets me Let me give you some examples First is the Chic jeans commercial in which a lady strips off all of her clothes and goes swimming in the ocean This is supposed to illustrate il illustrate illustrate il- il lustrate that Chic jeans make her JI feel fee I Ii like k e a n natural a t u r a I woman but she isn't even wearing jeans She is wearing underwear Next is the Jovan Musk commercial This commercial shows a man shoving his face deep Into a womans woman's cleavage Its It's quite an Intimate intimate in In- scene but its it's not quite appropriate for television Finally is the Mars Milky Way commercial mat states They finally did it in the dark Im I'm sure we all realize they meant to say they now have dark chocolate Milky Way bars but isn't that phrase just chock full of sexual Innuendos innuendos in- in innuendos Perhaps I seem and maybe a little preachy but my goodness And these commercials I have listed are but a few of the manyIm manyIm manyIm many Im I'm writing this letter because because because be be- cause I have a little brother who sits at home and watches this stuff in the middle middle middle mid mid- dle of his afternoon cartoons He doesn't need to see things like that at such an early age and I dont don't n need ed to see things like that at my age I wonder how many parents parents- realize their children children are watching these commercials J Its WE lur me 1111 i 1 ouy the trie products that are advertised in this provocative manner The commercials dont don't Impress Impress impress im Im- Im- Im press me I also turn the tel television vision off or change the channel when those commercials commercials commer commer- als are broadcast The point however is I dont don't think it is my job to censor free television I dont don't have time to sit and make a amoral amoral amoral moral judgment on every single commercial There is such a thing as public cy I think the companies behind behind behind be be- hind the advertisements should have some sort of conscience They should realize realize realize real real- ize that sex does indeed sell but outright lewdness of of- fends Sincerely Cathie Allen |