Show f Omnibus Omnibus I Career Connections j. j Presents Robert Wood 2 I k Y 4 r a P By Ed Lite Lile Reporting Reporting Layout Lay Editor A combination on of marketing financial and design con know-how know brought two experts together that resulted in one of the largest construction enterprises in Utah Richard Prows and Robert Wood of Prowswood Ent Wood recently visited on a speaking engagement sponsored by Career Connections His main topic was centered on the growth and organization of Prowswood It was through the that Bob Wood and Dick Prows began to work together Wood was building homes that Prows was designing By 1959 the Prowswood partnership was to be the beginning of a successful enterprise with Prows directing design and construction and Wood the marketing and finance Wood went on to say that his marketing goals incorporate a strong research analysis and market target For you to be successful in any business enterprise you have to fill a need we design the product to fill that need or void Wood stated He went on to say that it is important to define which market target you are after People buy from the heart and andreason andreason andreason reason with the m mind nd and emotion Of every dollar earned 6 percent is divided into merchandising 15 percent advertising 2 15 percent salesman 30 percent and operation 10 00 percent The first dollar of advertising goes to classified In working in the areas of holdings apartments industrial and commercial commercial commercial commer commer- cial we must reach out into the market Wood stated Prowswood has grown from a corporation management company with six people and affiliates in mortgage and loan lumber component manufacturing real estate development development development develop develop- ment to an enterprise with a seven step comprehensive scheduling time-table time and analysis of the market planning concept for development residential of communities |