OCR Text |
Show News Programs First With Rural Radio Fans WASHINGTON. Rural radio listeners lis-teners place news programs first on their list, the agricultural department's de-partment's bureau of agricultural economics has revealed. Based on interviews with 4,293 men and women in rural areas, the study showed that: About two rural women in ten listen lis-ten to their radios less than two hours a day. At least two out of ten listen six hours or more, and another two listen from four to six hours. Men listen much less. Four In ten listen less than two hours a day. Men In different sections of the country listen to the radio about the same amount of time. Among women, wom-en, regional differences are pronounced. pro-nounced. Western women do the most, southern women the least listening. While news held first position in all regions, there was no such agreement agree-ment on other kinds of programs. Religious programs are special favorites of the South. They rank somewhat lower in popularity in the north central states and are chosen by only half as many people In the West as in the South. Women in the West rank comedians comedi-ans and popular singers next to news, but southern women place such programs seventh. Western men rate sports events and scores higher than do the men in other parts of the country. The study on rural listening habits hab-its was prepared for the FFC in connection con-nection with hearings to determine whether to allot more air space for so-called clear channel stations which serve wide areas. |