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Show INDEPENDENT c, ougar House, Utah Thursday, February 26, 1959 page 7 GOVERNMENT "CONFIRM-S- 1 Vi . :.:.): i : "TradingJStamp Saleil I Come-Ou- t ' r Dollars Ahead . ! J U.S. Department of Agriculture Reports That the S 0 jllousewife Who Saves and Redeems Her Stamps for Merchandise Can Get a Greater Total Value Than the I i itt Cj&i Housewife Who Shops in Stores Without Stamps I J If you're like 99 of all housewives, it's getting "'stores that do not give stamps. Stating this corP the most for your money the greatest total elusion another way, you might say trading 4fTi- - f value that really interests you. Next, you want stamp savers come out dollars ahead. . SfQlTJp to know where you get it. Furthermore, like the Government people RpOtf IsSUed That's why we think you'll be interested in who conducted this study, you Ve probably vf Washington reading what the U. S. Department of Agricul- - discovered another interesting fact: government reported pThe ture says on that very subject. - There arc somc n0n-sta- mp stores that charge llthf AffrSuraindUCt They can tell you where to get the greatest a bit less than stamp stores. But it is just as true 1 jj Service (ams) howe that total value because they've just completed a that there are non-stam- p stores that charge ?nore ffroub:e 7o tak the tta,eanj thorough study of what's been happening to than stamp stores. Smart, thrifty housewives ;flSAVemneitstami?sl prices in the United States from 1953 to 1957 know which is which. Jj aeper cen ings.yrealizcm --not only in stores that give trading stamps but Reading this Department of Agriculture ?ilmorcdln also in stores that do not give stamps. study should bring a quiet sniiIe t0 the sevcn PricesbeteenSb We hardly think this report will come as a out of ten American housewives who do their I :j cities. " March' 1957 in 21 If surprise to many women. On your own, you've shopping in stores that give trading stamps as f 1'prSs StUdy showed that food I found out that when you save and redeem your a discount on cash purchases. As pointed out jj trading "tempi arers1xlssuing I I stamps for merchandise you can get greater by observers, "The housewives knew it all, J ' total value than the housewife who shops in along." ' f e stamps, I jj ill Chandis TworTbi? mer' - re Jyft per cent of each retail 2 This message is (me of a series presented for your information by 1 J?jT 8'M Thu" thetomer f 11 ok' f the sperry and hutchinson company. As originator of the - rSffin MffeXtent 01 the 14 Per cent I S&H green stamp, S&H is carrying on a 63-y-ear tradition ve J T , i Economists f I 0 offering thrifty Americans an additional way to save on purchases. ju E N " i of the cost of buying most If s&H green stamps are today saved by over 23 vnllion fantilies. STAM PS ystortl ls soed bfcl If SINCE 1896 ,.. AMERICA'S ONLY NATIONWIDE STAMP PLAN. T At fcr v y.V Summary from the United States Department of Agriculture's magazine, Agricultural Marketing, January 1959, "Use Of Trading Stamps In Marketing Food" The summary reviews Marketing Research Report cent on each dollar of purchases. they pay in certain non-stam- p stores. food in a stamp-givin- g store, but redeems his stamp 295. The Report covers prices from 1953 to 1957 As the Department of Agriculture emphasizes, The summary concludes . . ."The consumer who at the rate of two percent, he benefits by the ex-- in a group of stamp-givin- g and non-stam- p stores. the fractional difference which it found on the aver- - redeems his stamps receives, in return, merchan- - tent of the difference." It w as found that prices in stamp-givin- g stores had age has nothing to do with specific store situa- - dise valued at about two percent of each retail If you'd like a copy of the summary or of Market- - oicreased a fraction more than in non-stam- p stores tions. Many consumers find that the prices they dollar spent in filling his stamp book. Thus, if the " ing Research Report 295, write the Dept. of Auri- - , . . six-tent- of one percent, or about one half pay in stamp stores are even less than the prices consumer pays of one percent more for culture. Agricultural Marketing Service, Wash., D C. |