Show MH STALE SEARS ROEBUCK GOOD JUDGES the following is is a c lipping clipping from the twin city commercial bulletin which we think speaks for itself letting the cat out mr herman rosenthal advertising manager for sears scars roebuck co of chicago recently told the members nc abers of the american ad club one of the file methods by which that company extended its trade he said cc we have a bureau whose duty it is to read each week the country newspapers from all over the country there is not a paper of ally L consequence in m our trade territory that our bureau does not get this bureau looks these papers over and when we find a town where the merchants are not advertising in the local paper we immediately flood that territory with our literature it always brings D results far in excess of the same effort put forth in territory where the local merchants all the time use their local paper |