| Show 1 sema 0 ra amlia L BEVERLY HILLS all I 1 is just what I 1 read in the picture adds and say boy what education it is I 1 the underwear adds the were about th limit in plesent ing an eye full but these adds give the same without the underwear d der wear even I 1 appeared in nightgown i the connecticut yankee so on the billboards it would add a touch touchy romantic glamour to say nothing of a smattering of sex appeal mind you you ausent let the add have anything to do with what you see on the insides you are liable to see the wildest stuff facing you on the billboards and then go inside and everybody is dressed dressed as imos all through the picture in other words wll will hays big trouble is getting pictures that will live up to the pictures on the adds you know in all latin american countries 1 I am speaking of authority as I 1 flew over them at an altitude of sometimes as low as a thousand feet in those countries if you put a picture on the boards to advertise what you are having caving inside or if in your wording you say that miss millie de hokum will entirely disrobe on a tight wire why on the said night millie alillie better do a mighty good job of stripping or the cash cach customers will clothe millie and ler management with some seats and chairs and any other handy article laying around or if it shows a picture of a hull bull fight and a matador being gored by an unruly ox why the day of the fight you better have the man gored or be prepared to be gored yourself in other words you got to deliver what you advertise so the big problem of the movies now is to live up to what the lithograph makers and the add writers have shown on the outside in other words that branch of the industry has outstripped the production end then in the titles of pictures there is where its getting hard they just cant think up enough suggestive titles to go around they bring every big writer out here from new york and england and have them in an office just thinking all the time on titles that will lead you to expect you are going to see on the inside about four of the most prominent commandments broken right before your eyes but there is just so many titles and every company is fighting to get em you take old plays like the old homestead now they are just waiting till they can think up some title for that and then it will go into production A few of the best that have been turned in by the highest priced writers up to now is the old loveliest home in name ony only t the birthplace of folly 4 devilment galore among the honeysuckles Honey suckles what took place under the old roof the gal pays the mortgage with body and soul the house is old but the carryings Carry ings on is new neny and spicy the gangsters birthplace as F far ar as we know so you can see that they are right on the edge of getting gettin something that will combine all all these and give you an inkling of what the old roof has seen take place under it and then they will start in making it called elry all the writers try to be what they call so or elry that means nobody ahm knows what you are talking about abou t and dont P give a D ii t i 0 n L p B means talking E all day about EACH nothing you i are both bored AT hut but you have to T do something r till somebody jf mixes another Q ys cocktail we are oa arsi getting a lot of those kind 0 of talking plays now titles that if printed on the old silent screen would have got the Raws berr berry y now mow are considered smart for they apply to nothing and mean less I 1 saw one the other night called kiss and leave each other flat it was so subtle that it say whether you can leave em flat physically or financially they call em drawing room plays playa women with nothing on oil their minds eat cat em cm up kids hiss em and old men sleep right through em they had bad em on the stage till they ruined mined it so between elry and gangsters we have run the old cowboy trying to save the sheriffs daughter right back to the dairy farm no modern child would want to learn how to shoot a 45 colts he wants to know how to mow em down with the old browning machine gun but we will live through it and come out with something worse we always do so we better make the most of this while its here |
