OCR Text |
Show Radio Users Draw Cash Dividends Amounting to Millions Each Year i Adoption of radio as a utility, returning re-turning dividends In actual dollars and cents, rather than as a mere Instrumentality lor amusement and entertainment, with pleasure as Its chief recompense, first forecast by A. Atwater Kent two years ago, already 1 has become an accomplished fact, according to Edgar B. Calvert, chief ! the forecast division of the V. S. Weather Bureau. . Radio. Calvert declares, has done mre to make the work of the leather bureau practically helpful to ,'hose who need Its services most, ftan all other agencies combined, irmers, stock growers, contractors, 'nippers and others to whom prompt and accurate knowledge of coming ''rather conditions Is most Important; i0ae been able to save many millions dollars, as well as to protect life and property, through their use of itne government's radioed weather orecasts. ; "How to reach the people directly 'and Immediately with weather warnings warn-ings has been a problem that has 'confronted the Weather Bureau from ijts very beginning." says Calvert. ! Ttae is alwavs important often vt- I al In the distribution of weather Sports. Forecasts and warnings are 1 little value unless they are dl-'dbuted dl-'dbuted promptly rnd thoroughly. 1 "In attemp-lng to reach the people directly and quickly, every practicable Method nas been employed. News-Papers, News-Papers, telephones, telegraph and various var-ious signaling devices solved the dll ,Sculty m large measure In the clticf .'"d towns, but ships oeyond sight oi ,and. farmers, cattlemen and others n feglons Isolated from the telegraph "d telephone have been handlcappea m receiving the benefits of the fore-'casta. fore-'casta. 'Radio, however, opened the way n1 has solved nearly all the diffl-'ea diffl-'ea 01 the problem. Now. twice dally, by voice instead b5 telegraphic code, every farmer .ncler or boatman however tar ne J be t,-om contact w,th telegraph a te'ephone can receive the repor's , warnings promptly and compiere-T' compiere-T' 1e has a rad.o receiving set 'tilheSUlt 18 thf" th,s information Urn conces al1 '-he Deople all r.h m now guides them in their plcas- .tji them in their business rvefttrem6 property and often most Interesting J etters in wh ch p property or life clue poru received by J10' fcw dol. These run from s,v,n,dSOfftcn thQu lars to huncireci- ranctl-sands. ranctl-sands. in individual ca set. A man tells how he was able to g 'r" en,,r,;owene got-zard: got-zard: a laimei porato MJ ,nrenarree;: A shipper ce.U dug before a wtll nls tu fortune. ,T,,r,pd as a cbl -Tha, radio is to M - peop.e - o V the points out i- v ,castlllg o th0t ?. "a,-e a,.v through ncarlf Ture'p.ncpar stations." |