OCR Text |
Show 1 s WHY ADVERTISING PAYS Everybody reads the ads and nearly near-ly everybody remembers what they read. Mrs. Jones remarks to Mrs. 8mlth that she simply must go to the store and get a new dress pattern, or a winter coat, or possibly a new hat. Mrs. Smith has read of the latest creations at some store and immediately immedi-ately springs her knowledge upon Mrs. Jones, who simply can't resist the temptation to go and see for herself. her-self. Once there she generally buys. Farmer Hanklnson needs a new harness, or a plow, or some other Implement for progressive farming. His neighbor has read the up-to-date ad of the implement house in the local lo-cal paper and incidentally mentions that So-and-So carries a good article which he is advertising quite heavily. This excites Farmer Hankinson's curiosity cur-iosity and he "just drops in to sea it." He, too, often ends with a buy. The woman's club, or the sewing circle, or the pink tea ladies get together and spend the afternoon or evening in gathering up atray bits of Information. Anything that has attracted at-tracted the eye of any member comes In for discussion, and nothing Is more dear to their hearts than those delightful things that were advertised advertis-ed In the last issue of the paper. Of course they all want to know about them, and then they must see them, and In the end they buy them. Bill Doolittle wants a new overcoat, over-coat, and the well written overcoat ad never gets by him. He drops in md looks over the coats of which the merchant has spoken so klowlngly. They are as represented, and he buys. Yes, they all read the ads, and they talk about the goods they read about, and they buy when they are sufficiently suffici-ently interested to talk about them. Of course advertising pays. Everybody Every-body knows it pays. r |