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Show "Us wiiie eBusiness Census otajJTo Be Run ira( From Richfield rst base pi.i- American business men gen-'"'IH gen-'"'IH erally look back on 1948 as one of the best years of their business busi-ness lives in terms of sales volume. Just how good a year it was for all kinds of business-' business-' es soon will be measured by the "P S tt United States Bureau of the at its ii Census, according to V. Max .. ,i Moffitt, district supervisor, Cen-eel Cen-eel ' sus Bureau at Richfield. retos!; How . accurate present esti-la esti-la w:(i' mates of 1948's retail sales at ,f m $130 billion and wholesale trade time. at $160 billion are, will be de-A.T de-A.T termined when all the facts , ' 1 have been collected. The apple ap-ple of a proximate .three million estab-fpr estab-fpr ii lishment of the nation in the :e' 1118 ; distributive and service trades at tV will provide these facts in the a ,'; 1948 Census of Business soon I inatt to be underway, ig had ( "There is no doubt that results re-sults of the nationwide Census of Business to be conducted at this time will be eye-opening W. i when compared with the facts i Av i compiled in the last census of d refp business which, for the year M 3 1939, reported retail sales of $42 billion and wholesale sales of $55 billion," Mr. Moffitt said. CSI The businessman who is asked 'jiWi to reprt the facts about nis wn (I'JJ1 business often depends on cen-JJ cen-JJ sus figures ..to help him de-IiVTl de-IiVTl termine sales quotas, sales ter-11 ter-11 Ii ritories, the routing of salesmen u 1 ' and many other informative items which is of value to him in planning the progress of his business and expansion pro-sPecl pro-sPecl grams for the future, he stated. Im wi Tnis same businessman will, in ' many cases, have already used can H the census figures to find out the potential number and BlnP purchasing power of customers ww!lP in the area ne would serve. He 1 , has done this by looking at re-Sforyi re-Sforyi ports on wage and salary in- j comes and the rental value of Qim homes from the population and J wh housing census, the census bureau bu-reau man stated, i state This is a businessman's op-cppnl op-cppnl portunity to report facts about himself or his business, or to tell y express his opinions on matters i of public interest and value. f 9 His answers added to all l u other answers from all other businesses are of great value to Keoii his government and therefore ... of great value to all the people ke Cil) 0f our nation and especially to the American businessman. Every Fivo Years The census of business is required re-quired by act of Congress to be conducted in the year 1949 and s every fifth year thereafter. In our own local area the Bureau IVj of Census is already starting the .Em tremendous task of counting and making a personal visit to ' 11 every business establishment in the entire area, as in the whole VjU of the United States, District of JIM Columbia, Alaska and Hawaii. mtM It is their duty to find out and report the facts as they exist. )CIAI "The bureau of census this ws year is presenting its newest streamlined medal in economic surveys, and when the American Ameri-can businessman is called upon for the nation's business inventory, inven-tory, the reporting forms which will be used have been do-signed do-signed to make the businessman's business-man's part in the census as effortless and time-saving a? possible," Mr. Moffitt declared. "The bureau of census hopes to get prompt report from all businesses, remember they can fulfill their obligation to the people of the United States only as long as the information they collect is accurate anr! complete," Mr. Moffitt concluded. |