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Show Advertising In These Days The basic unit by which advertising ad-vertising was sold to merchants merch-ants in the early days was the "square", representing a space-one space-one column wide and equally deep. L'p to about 1835 newspapers news-papers charged about S30 a jyear for one square- inserted daily. The wide, six-cent papers gave way to the smaller "penny papers" in the 1830's and a new advertising space- selling meth-jod meth-jod appeared. The penny pa-! pa-! pers sold advertising at a definite def-inite price per "agate line", the (agate being next to the smallest type then in general use. Extremely Nice Mother: "I hope your roommate room-mate at the training school Is a nice boy, Robert." Robert: "Judge for yourself, mother. The other night he barked his shins on a chair in the dark and I heard him say, "Oh, the perversity of inanimate inani-mate ohieets!' " |