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Show Do You Need Money? Marketing Specialist Tells How To Get It With farmers interested in obtaining maximum returns from their farming enterprises, it is important that they follow sound and efficient production practices, says G. Alvin Carpenter, Carpen-ter, Utah State Extension marketing mar-keting specialist. If highest net returns are to be realized, it is equally important im-portant that proper attention be given to efficient selling and marketing practices. Net farm income is a combination combin-ation cost of production. Selling farm commodities sr as to receive the higest possible prices that the market afford.' requires careful thinking and advance plannng. It may call for the exercise of a different type of judgement than is used in producing the products, the extension specialist advised. "The following principles and suggestions might well be considered in improving marketing mar-keting practices on some Utah farms," he said: 1 Study available markets in order to determine what they demand in the way of quality-quantity, quality-quantity, packages, varieties, etc. Then compare the findings with what you have to sell. 2 Where feasible, select market In advance of actual need so you can make necessary neces-sary preparations for best methods meth-ods of sale. 3 Grade products according to size and quality; place products pro-ducts of the same grade and size in separate containers. If good merchandising practices are followed, both the top grade and lower grade products can be readily sold but each must be labelled and directde to the particular market that desires that type of produce. 1 Seek out and investigate new market channels. 5 Visit as frequently as pos-sible pos-sible packing sheds, warehouses and other receivng points to learn how your products compare com-pare with the gvneral run and with market demands. 6 Investigate opportunities for sales in local markets. 7 Re willing to give new-practices new-practices and new Ideas a fa i trial. 8 Read regularly the leading journals and market reports which concern your products. 9 Consistently study market trends; select good sources of market information; learn how to assemble and interrpret pertinent per-tinent data, and be courageous enough to apply the findings. 10 Do not speculate with your commodities. Determine from the best available evidence what constitutes a fair price and sell when' this price can be had. If you speculate, confine such gambling to only that portion of the product that remains re-mains after disposing of enough to obtain returns sufficient to maintain your business and finance future operations. |
