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Show THE READER'S DATE BOOK National Vegetable Week Will Produce Food Budget Hints In these days of high prices the food budget of every family is of the utmost importance. Home town housewives are constantly in search of food items and ideas that will provide better nutrition and not wreck the family's budget. For this reason, National Vegetable Week (August 11-15) will prove to be of greater interest to home towners this year than ever before. National Vegetable Week was originally designed to provide accurate information to consumers, and to increase demand for 9. Emphasized the interest In research re-search in production, packaging, marketing, and preparing vegetable dishes. 10. Provided new material for news outlets giving basis for continuing con-tinuing publicity on the vegetable business. 11. Firmly established fact that a self-helping program in agriculture agricul-ture can be successful, thus helping to preserve our free enterprise sys-tt sys-tt m. 12. Proves that an organized self-help program begets cooperation coopera-tion and support. Jaannie's Summer Salad Jean Patchett, America's top cover girl and first American Vegetable Vege-table Queen uses everything available avail-able in fresh vegetables, chopped finely, except the tomatoes which are cut from bottom to stem in 8 segments. The sauce is an appetizing appetiz-ing combination of: 1 cup chili sauce 1 cup mayonnaise 2 diced hard boiled eggs 6 chopped stuffed' olives salt and pepper to taste Mix thoroughly and chill well. To serve, place leaf lettuce nest on small dish. Place four saltines on top edges of lettuce. Put ample serving of chopped vegetables over crackers. Add sauce, topped with crumpled roquefort cheese. To make more interesting, a little girl's face can be easily made on top of the salad by using 2 stuffed olive slices for eyes, a sliver of pickle for the nose, and a split radish for the mouth. vegetables in every major market and home in a period of heavy supply. sup-ply. This message was adequately presented during National Vegetable Vege-table Week 1950. At the same time, the average housewife learned more about the importance of vita- T ' mins, energy and health building val- r. she learned new S I iii'tS I recipes for prepar-FEATLifiE prepar-FEATLifiE ul vegetables; and she learned some of the industry's problems prob-lems of marketing, packaging and transportation. In other words, while the vegetable vege-table growers of the nation were telling the story of tile industry and its importance upon national economy, econ-omy, the housewife was learning a number of facts that meant better living for her family. With this thought In mind, the average housewife can watch her local newspaper during the week of August 11-15 this year and take full advantage of vegetable vege-table bargains, recipes, and nutrition nu-trition hints that will be presented by the Main Street merchant In cooperation with vegetable growers and allied industries. Here again is an opportunity for the Main Street merchant to be of service to his community. There are hundreds of home towns throughout the country located in the center of great vegetable growing grow-ing areas. Their economy is geared directly to production of potatoes, onions, beets, beans, lettuce, or whatever vegetable is the specialty of the area. To these communities National Vegetable Week is the time to tell their story to the world. In these communities local newspapers, merchants and coops co-ops will join in a promotion campaign that deserves the attention at-tention of the entire public. National Vegetable Week last year is believed to have produced the following 12 results: 1. Gained strong national recognition recogni-tion for the vegetable growers association as-sociation through support of newspapers, news-papers, magazines, radio, television televi-sion and other media. 2. Increased consumption of vegetables. 3. Helped to maintain price levels. 4. Absence of oversupply reported to have reduced to a minimum waste and loss in markets. 5. Gave hotels, restaurants, and institutions new opportunities for increasing interest and animation in vegetables and created menu challenges. 6. ' Stimulated consumer interest in vegetables. 7. Aroused forward-looking vegetable vege-table growers, local and state associations, asso-ciations, and gave new basis for pushing vegetables association membership campaigns. 8. Gave related industry an opportunity op-portunity to get acquainted with a growing and friendly national agricultural agri-cultural association. Canned Tomato Juice Observes 21st Birthday One of modern agriculture's most profitable products is now celebrating cele-brating its 21st birthday with an array of impressive statistics. Canned tomato juice, which first hit the mass market back in 1931, is now the lustiest youngster of the entire vegetable juice field. The figures show that tomato juice has been packed for the past 10 years at the equivalent rate of about 630,000,000 number two cans per year, as compared with a yearly pack average of about 240,000,000 cans during the 1930's. Used primarily for babies and invalids in the 1920's, tomato juice was first canned on a mass production pro-duction basis in 1931 after can company researchers solved problems prob-lems of regaining original flavor and natural high vitamin count. This was followed by agronomy work with growers and canners to develop new seed strains and insure in-sure use of only best grade tomatoes for juice. The result is, the statistics show, that tomato juice now demands almost al-most as many containers annually as canned whole tomatoes. The product is also credited with being be-ing largely responsible for virtually doubling the annual tomato production pro-duction of the United States. |