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Show Utah State Press Starts Safety Campaign Designed to combat the mounting mount-ing toll of highway' accidents through a statewide campaign of educational publicity, the Utah State Press Association Highway Safety drive will be launched 'during 'dur-ing the week of April' 7, according to a statement issued by Roy A. Schonlan, Manager of the Newspaper News-paper Association. The safety campaign, adopted by the publishers at their annual convention in Salt Lake City last January,, will-be patterned- after fhnilar drives, conducted by newspapers news-papers in Pennsylvania, New Jer sey, ; Florida and other eastern states where remarkable results were obtained. Material for the campaign, in preparation since its approval in January, is now in the hands of all newspaper publishers. It has been prepared through the cooperation of the National Conservation Bureau Bur-eau and the Utah Safety Council. Scheduled to run fer thirteen weeks, the campaign is timed for completion early in July, Just prior td the climax of the centennial program, and will be in full swing as the first rush of the thousands of Centennial visitors expected this year will arrive in Utah. . Every newspaper in Utah is expected ex-pected to participate in the campaign,' cam-paign,' which will include a series of sponsored advertisements prepared pre-pared by recognized safety experts dramatically presenting common causes of highway casualties and their remedy ; a series of articles written by state and national of-ficals of-ficals and safety experts; actual photographs of Utah accidents, dramatically displaying the results of improper or ' illegal highway practices; safety tips, and editorial " Continued on Page 8 r.. -.. 1 ' Utah State Press Continued from Page 1 Advertisements, articles and all and news features, information are based on actual Utah statistics for 1SH6 gathered and prepared by the Utah Safety Council and State Highway Patrol. Sponsored by the Utah State Press Association and its niem-i niem-i bers and cooperating newspapers , as a public service, the Highway Safety Campaign has the full endorsement en-dorsement of the Highway Safety Council and the Governor's Safety Committee along with the many cooperating and contributing organizations. |