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Show Utah Power & Light Co. Maps District Sales Activity For Present Year ronl.ael, nml (leiiuin.'il.i'uUiiii.';, to I ) 1 1 : . 1 1 1. Inliirnialiiiiii lirlplul to .solving their wartime food problems. Mr. .Shaw pointed ouh how the company';: n-pi'e;;enl,al,lve.'; In the ccniimcndiil field can lend l.hrli' aid hi Informing eu;;l,om-er.s eu;;l,om-er.s I'oni'i'i nhii-'; the most efficient u.'ic of (drrfiir. service. "An hnporlant Job right now," he said, "I:: to call on our customers cus-tomers and talk with them personally per-sonally about their future plans, and offer our assistance uw f.r as (declrlc service problems arc concerned." lie anticipated that some additional addi-tional electric equipment for commercial establishments will be available during 1044. Mr. Walker, In dlscussim; the use of electricity hi the Industrial Indus-trial field, stated that provision will be made for aa analysis of all factors affecting the status of the company's Industrial customers, cus-tomers, with the objective of fortifying present Industries, re-l re-l establishing old Industries and helping to develop new ones. Flans for the Utah Tower & Light Company's current year's sales activities, to be timed with anticipated ehanging developments, develop-ments, were presented at a meeting meet-ing of company employees in American Fork on Tuesday, January Jan-uary -5th. The program was discussed by the following members of the power company's general sales staff from Salt Lake City: W. A. Huckins. General Sales Manager; M. L. Cummings, Advertising and Sales Promotion Manager; J. F. McAllister, Residential Sales Manager; Miss Nancy Finch, Home Service Director; J. H. Shaw, Commercial Sales Manager, Man-ager, and G. B. Walker, Industrial Indus-trial Sales Manager. After briefly reviewing 1943, Mr. Huckins stated that the company's policy for 1944 will be to cooperate fully with users of its service and with electric appliance and equipment dealers deal-ers in helping to fill the public needs as far as possible, with whatever additional electric servants are available. He pre dicted that, the production of some civilian goods, Including certain electric appliances will be gradually increased during the year, which will help to relieve re-lieve the shortage that has existed ex-isted during the war period. In discussing the company's service, Mr. Huckins pointed out that in 1943 the average domestic user in the area served used 1.323 kilowatt hours, an Increase of G.8 per cent as compared with 1942, while the corresponding national average Increase was 4.3 per cent. He also showed that the average aver-age rate paid by domestic users in the company's territory was 3.19 cents per kilowatt hour as compared with a national average aver-age of 3.64 cents per killowatt hour. "In spite of the abnormal requirements re-quirements brought on by the operation of many war Industries Indus-tries in some parts of our territory", ter-ritory", he said, "we are meeting all demands for electric service". Mr. Huckins stated that the company's 1944 salts program will Include the equipping of all its represent at Ives to be as helpful help-ful as possible to customers In 1 meeting changing conditions and new developments in 1!M1 and In I he postwar period. Mr. Cummings, in outlining ,'.IUlS''.l,)Api! .(H S'.A'llKlllllo.) 1' progr-Mii, slated that, everybody's Number One Job is to help speed victory until the last, shot Is fired, and that the company's advertising will continue to give Information helpful in tying in electric service with the war effort. "As more and more electric appliances and equipment become be-come available," lie said, "our advertising will also include Information In-formation to customers concerning concern-ing their availability and their use". He stated that the company will continue to cooperate with dealers in every possible way, and mentioned particularly the "Wartime Trading Tost" project which is helping to make available avail-able whatever used electric appliance ap-pliance that can be obtained through buying, selling or trading trad-ing by individual users, in con-Junction con-Junction with dealers. "Advertisers realize", he said, "that they have in their hands an implement which can be used effectively to aid the national war effort, and that by disseminating dissemi-nating the right kind of information infor-mation they are able to make a real contribution to the morale of the people. We will make our advertising keep pace with the tempo of 1944." Mr. Cummings stated that all advertising media heretofore used by the company will be continued, con-tinued, with newspapers as the major source. Mr. McAllister, in presenting plans for continued cooperation with domestic users of electricity, electri-city, stated that lighting for eyesight eye-sight protection, the use of electric elec-tric cooking, electric refrigeration, refrigera-tion, electric water heating and the many miscellaneous services will be given full attention in the "Better Living Electrically" program. He referred to the benefits of electricity to the farmer, and stated that farm uses of this service will continue to be an increasingly in-creasingly important fattor in stimulating food production and performing various farm tasks. He stressed the importance of appliance servicing by dealers as an aid to users of electricity. Close attention, he said, will be given to coordinating all phases of service in the domestic field, to create the greatest poss-i poss-i ible customer satisfaction. I Miss Finch stated that the company's home service program for 1944 will be one of continued cooperation with housewives, commercial food establishments, women's clubs and various other consumer groups, by personal |
