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Show THE TOWN DOCTOR I (The Doctor of Towns) t .iti-i a - i . uTltY THE HOME FOLKS FIRST" The Idea that buying in the big city Is a saving, is not always correct. cor-rect. Years ago, this was true before be-fore the day of standardized merchandise, merchan-dise, when operating a store was 90 per cent buying and 10 per cent selling; sell-ing; in days when a storekeeper bought a six month's stock at one time, and before the present transportation trans-portation systems arid distribuUon methods were existent. Then, there was no question but what one could purchase newer, more up-to-date and perhaps better merchandise in the city, and for less but it's different now. Tho truth of the matter is that standardized stan-dardized merchandising, and that is the only kind of merchandise in which to Invest, tan be sold, and in millions of cases Is being sold for less money 5n towns away from, big cities. That you can buy for less In a big city, or that an article or thing purchased pur-chased in the city is any better, is mostly all In your mind a fact once, but a myth now. But the city merchants! mer-chants! are wise business men, and they have purposely led the old idea prevail, in fact, have don much to encourage you to continue to think along the lints of "what used to be." And why shouldn't they? It is good business on their part. But there is many a city merchant who laughs up bis sleeve when you buy from him the very same thing that you could have purchased at home, for less money. Recently, I asked a city merchant: "Why should a resident of Blank- ville buy fromi you?" Ilia reply was: "We make them like it," and that is all ho would say. When asked if he sold for less, he said: "I'd rather not discuss that subject." As long as there are towns and cities and people in them, there will always be certain ones who will think that in order to be somebody, and have something to talk about, in order to "lord" it over others, to be different from what they term the plebeian multitude, they have to go to some other oity to buy. People who live in Blankville go to Oshkosh; those in Oshkosh go to Milwaukee; Milwaukeeians go to Chicago; Chica-goites Chica-goites go to New York; New Yorkers go to Paris so these people have gone and are going, but every day, more and more thinking people are awakening to the fact that it's all poppy-cock as far as values are concerned. con-cerned. City people thousands of them are driving to smaller communities to purchase everything from edibles, clothing and furniture to luxuries, and they are buying these things at a saving. Don't be "contemptuously familiar" with the advantages your own stores offer you do not "stand so close to the picture that you cannot can-not see the frame" it is to the advantage ad-vantage of your pocket book, evidence of good judgement, and to the advantage ad-vantage of your community, which is your advantage, to buy where you live, work, play and make your money. Think it over, then "Try The Home Folks First." Copyright, 1929, A. D. Stone. Reproduction Re-production prohibited in whole or in part'. |