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Show v . District Dealers Advised On New 1937 Chevrolet More than 500 Chevrolet dealers and salesmen from Utah, Nevada, Southern Idaho and Wyoming convened con-vened at Salt Lake Wednesday in the Hotel Utah and Kingsbury Hall at the University of Utah to discuss I the impending introduction of the 1937 Chevrolet models with K. M. Chase, Pacific regional manager, Chevrolet Motor Company. At the very start of the proceedings, proceed-ings, it was evident that the large meeting was imbued with the victory vic-tory spirit which accounted for the establishment of an all-time high in Chevrolet sales in western states this year, when approximately 118,-000 118,-000 units will be sold, topping the previous high mark of 84,000 units in 1929. - Bringing full details of the sensational sensa-tional new model to be announced early in November, Mr. Chase disclosed dis-closed that the sum of , $26,000,000 has been expended by Chevrolet Motor Company in retooling, new machinery and rearranging plant facUities for the production of the 1937 line. This huge sum was required. re-quired. Mr. Chase explained, because be-cause the 1937 model is of entirely tipw rfosism ' and ' completely new in styling 'ahd :mechariical features. "The "hew : model will have the most distinctive appearance change ever built into a low-priced car", Mr. Chase told Martin Nielsen at the conventionr-'The motor iS completely new and more powerful and brings a new conception of performance, per-formance, power and smoothness to the motoring public. This new engine en-gine is of the ' valve-ln-head type, pioneered and perfected by Chevrolet Chevro-let and world-famous for its savings sav-ings of gasoline, oil and upkeep The local Chevrolet head further learned from the regional manager that the brand new styling of the car is made possible by a new type body used for the first time on any low-priced car. This new body type, it is declared, nullifies road noises to an unusual degree and brings an extra margin of safety to motorists. Indicative of the confidence oi Chevrolet leaders in the public ac-cetance ac-cetance of the 1937 product is tne statement from Mr. Chase that w. E. Holler, vice president and general sales manager of Chevrolet Motor Company, expects to sell l,200,uuu Chevrolet units in the coming season. sea-son. This total compares mm w all-time sales record . of 1,lzr"rv 1936 models and the previous higa market of 1,002,918 units in W- |