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Show I ....... r .,:.;.;A" 4 "' . .. V -'V'' . mu mil i: iiSllk ymiktk , State Parks . btil ;nJL.J - '---n ,., iu.mjhilMl SPEND VACATION IN UTAH Patricia Soutas, "Miss Utah 1967-68," and Gov. Calvin L. Rampton, prepare to inaugur ate a state-wide program to ask Utahns to spend their vacations vaca-tions in Utah this summer. Ask a friend o come here too. Two Plans Outlined to Invite Tourists "To See the Different World of Utah" from travel during the past two years included nearly $72 million mil-lion in taxes and that the travel industry accounted for an added add-ed income to Utah business of more than $400 million. Two special programs to promote pro-mote the scenic attractions in the state of Utah were outlined by the Utah Travel Council to representatives of newspapers, radio and television from thru-out thru-out the state. "Invite a Friend to Utah" and "See Utah First" are the names of these promotions. The first is designed to attract tourists tour-ists to Utah this coming year and the second is to encourage state residents to become familiar fam-iliar with their own state. Daily newspapers in the state will distribute a special supplement supple-ment during the last week of March. This supplement will be designed to include pictures of some of the major scenic attractions at-tractions of the state. It provides pro-vides space for a specific personal per-sonal message to be written by Utahns, who then send this invitation in-vitation to "see the different world of Utah" to friends and relatives living outside of the state. A coupon is also included for the recipient to request a special spec-ial travel kit which will be sent by the Utah Travel Council to put the story of Utah in the hands of thousands of potential visitors. In urging wide participation in the "Invite a Friend to Utah" project, Travel Council Director Dave Rose said every Utahn should make a point of inviting at least one out-of-state relative or friend to visit in 1968. "We all have friends we'd like to see and this is the year to make a concerted effort to have them visit," he said. "We'll make this easy for them by providing this ready-to-mail invitation. All they have to do is to add a message, an address ad-dress and stamp." Anyone who does not receive his special invitation mailer in his daily newspaper during the last week of this month may obtain ob-tain one by contacting his daily newspaper office, radio or tele- phone station, or the Chamber of Commerce office. The second program will be designed to give Utah business the economic suppor derived from Utahns spending their vacation va-cation money within the state and to acquaint Uahns with the attractions of their own state s0 that they may better explain ex-plain and promote these attractions attrac-tions to potential tourists. Information will be distributed distribu-ted to all areas of the state through all phases of mass media, me-dia, emphasizing the attractions boasted by each of the nine different travel regions of the state. Gov. Calvin L. Rampton attended at-tended Thursday night's meeting meet-ing at the University Club in Salt Lake City. He urged cooperation co-operation of all media in the two Utah Travel Council programs pro-grams to help the state capitalize cap-italize on its vast tourism potential. po-tential. "People who downgrade Utah make me very unhappy, for they don't realize just how much we have to offer," he said. Murray Molar, chairman of the Utah Travel Council, presided pre-sided at the meeting. He pointed point-ed out that the tourist industry is the state's second largest and in each of the past two years has brought some $200 million into the state. He said that gross revenues |