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Show Hard work, good marketing spawns rush of buyers at Silver Springs Ssa i Exchange'7 . and lenders who were flexible and motivated. And, she said, the prices were attractive. How attractive? "According to the developer's information in-formation marketing plan brochure in 1983, the units were selling for $81 per square foot. We sold them for $44 per square foot, which is undoubtedly undoubted-ly one-half of what it cost them to build them," she said. Those rock-bottom prices, she said, translated into a range of $73,000 to $83,000 for units with square footage ranging from 1,641 to 1,887 in Willow Bend and $95,000 to $115,000 in Quail Meadows, where square footages ranged from 1,771 to 1,980. "There was excitement like we haven't seen in this town in a long time," she said. "I hope this causes a leveling out in the market." '" Richardson says she expects some 'I fallout some buyers who won't ! qualify for the loans. But that won't bother her, because she has a long ? waiting list and still is turning J buyers away. " ,' . '-ri blitz was launched Sunday, Sept. 22, advertising an open house last Saturday. "We had such a tremendous response that I was out there from 9 in the morning to 9:30 at night," she said. "Saturday was open-house day and my broker, Tom Flinders, and agent Frances Remillard were all out there, but by then, most of the condos were gone." "I was so tired by Saturday, there's no way ... I could have sold anything." She said the furor to buy was exciting. ex-citing. Richardson recalled how one realtor pressed an earnest money deposit into her hand for his client while other potential buyers were prowling through the remaining units. "He said his client wanted first choice of what's left," she said, and laughed. "We're used to having to beg for earnest money and wrestling them to the ground to get it." Her key to success, she said, was an aggressive marketing program by JANICE PERRY Record editor Park City realtor Peg Richardson isn't giving away any proprietary secrets. She sold 15 condominiums in a swoop last week and still has anxious anx-ious buyers ringing her telephone. "It was hard work and salesmanship," salesman-ship," Richardson said of the sales of the 15 units at Silver Springs in a bank liquidation sale. But if she is keeping a tight lip about the specifics, those lips are smiling. "We had 12 units owned by a bank in Seattle and a total of seven units in an adjacent area," she said. Four of the seven were sold and the Seattle Seat-tle First National Bank listed the dozen Quail Meadows units and three Willow Bend condominiums at fire-sale prices. Richardson put together a marketing program with S. Thompson Thomp-son & Associates in Salt Lake City, working through Park City's Amanda Aman-da Peterson. "I knew Amanda, so I Peg Richardson says advertising blitz helped sell out condominiums. got involved with them," Richardson Richard-son said, i A radio and newspaper marketing Peg Richardson is thrilled to have 15 of her listings sold in I a week. , I |
