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Show I THE TOWN DOCTOR I (Doctor of Town) . ' SATS i I NO TOWN EVER LOST A I CUSTOMER FROM BEING TOO CLEAN. Calvin Coolidge, addressing The American Federation of Arts arid The American Federation Federa-tion of Music, said, "If clothes make the man, and certainly ; good dress gives one a sense of self-respect and poise, howmuch more is it true that clean, beautiful beau-tiful surroundings lend a moral tone to a community?-' And he added: We are gradually getting rid of the oppressive ugliness of, our communities. Oppressive ugliness: a good house next to a shack; a beauti- Iful lawn with a vacant lot overgrown over-grown with weeds adjacent; unsightly un-sightly outbuildings; highway entrances cluttered up with nondescript, non-descript, claptrap, unpainted and otherwise obnoxious billboards bill-boards ; store signs of every sort, shape and description protrud-l protrud-l ing at all sorts of angles from f store buildings some high, I some low aH derogatory to any sense of attractiveness; I poorly kept streets, open dumps, I unpainted buildings, a dilapidat-I dilapidat-I cd square, tin can alleys, visible I pollution of streams, and ugliest I and most oppressive of all a , i citizenship with an inferiority f complex, one devoid of civic pride. Oppressive ugliness is that which makes residents of a com-i com-i munity say, 'Oh, you won't mind that after you've lived here awhile'; and the absence of which makes a stranger say, 'I like this place.' Oppressive ugliness is that which creates atmosphere. How often have you gone into com-mumXies com-mumXies or mercantile establishments establish-ments and given as a reason for not being sold on the place that there is no atmosphere Atmosphere is that which invites in-vites or repels; atmosphere is the making or losing of sales, prestige and good will. Oppressive ugliness relates materially to appearance How does your community lookk to a customer? Eighty per cent of those things sold or purchased to day, are sold through, or influenced in-fluenced by the eye. Therefore, how your town or community looks is important. This is the season of the year when everything oppressivc should be annihilated. Nature is ready to help make things attractive. at-tractive. Start now to help take your community to a good old-fashioned old-fashioned house-cleaning? clean it up scrub it dress it up and keep it up!!!! ! Include yourself in the cleaning: clean-ing: get rid of mental cobwebs that make everything about your place of abode so commonplace. common-place. Rid yourself of the superstition super-stition and prejudice that your town cannot be as moedrn, attractive at-tractive and interesting as any city anywhere. Like life, your town or community com-munity is what you and the rest of the people like you work to make it It is just as big or just as little as the people in it |