| Show Hometown Paper The New York Times Is fold rold big ing its state 13 western edition after little littie more than a year The reason finances TilE TIIE PAPERS PAPER'S venture into the Far West did not meet with the success envisioned by its editor Horace Greeley To many this might s sou o u n d strange for why should a well well- known and reputable paper like the Times find it difficult to open up new avenues The Times European edition is sue suc Why cant can't it meet success sue suc cess elsewhere in this country try In October of 1962 the Times management announced its in to to supplement not supplant the many fin in the western states It wi will not compete with western pa pers pel'S in the coverage of strict ly local news and features IN THAT statement we find what might be the key to the Times Times' failure on the west coast It is difficult for distant papers pa pa- pers at least in this country to compete for Cir air and s sin i n g against established papers in their own areas THERES THERE'S no doubt that readers want all the news However th they y like a strong emphasis on news about them and their community Even in this day of highly diversified news and features people still want a thorough coverage of l local l news I TIlE TIMES IES failure on the West Coast Coast is regrettable However it should point up alesson a alesson lesson to publishers there is isI no substitute for the hometown home I town paper |
