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Show 4 m444 MAKING GOOD IN A SMALL TOWN Real Storiet About Real Cirh By MRS. HARLAND H. ALLEN . iyt Weetera Newipaper Union.) THE BAKER LADY 19 YOUR talent for baking? And are there, la your town, certain bachelors who are reputed to live solely sole-ly on flap-jacks; bachelor girls who are popularly supposed to dine dally out of cans; society folks who have difficulty finding on Main Street just the baked dainties they would like to have for their parties and dinners? If It la, and there are, your fortune la made, says one girl who Is famed In her home town for her short and flaky biscuits, coffee cakes, cream puffs and cookies, her delectable corn bread and pie. "My one talent Is baking," she Is fond of saying. "I always wondered whether such a homely household accomplishment ac-complishment had any commercial value, I settled the point by starting a bakery In the kitchen at home, and I have proved to my own satisfaction that my talent can earn something besides be-sides compliments from the family." The girl who seriously desires to y start In the business, must of course, be a good "bakeress." If she Is, she knows probably about what Ingredients, Ingredi-ents, kitchen utensils, and equipment she will need. In general, she should remember that the best materials are always the cheapest. There Is more profit to fancy buk- Ing ttinn In bread, though bread Is ; the best stand-by; but few women cus-' tomers can resist some of the 1empt-Ing 1empt-Ing datntle which are revealed when they take the bread out of the basket. The baker lady should hire a small boy, for the Job of carrying the has-" has-" v kets about to the prospective customer's custom-er's door. . In preparation for her basket-boy's ' . visits, the baker-girl should call at the homes of friends and acquaintances, acquaint-ances, telling them of her project and ? soliciting orders. If her sales are limited for time, she may sell her wares to local confectionery stores and groceries, or have them displayed and handled on a commission basis. :, , The woman's exchange usually provides pro-vides s market. An advertisement In the newspnper Is not a great expense, ' . ond will reach the people who probably prob-ably would not hear of her project any t' other way. ' ,' But never, no matter how large her t business grows, should she cense her persona) supervision of every biscuit T" pie or cake for that's the only way f she can honestly use In advertising r the phrase that Is her main stock-in-trade, "Personally cooked." ' . "WHATS IN A NAME?" JUST as simplicity plus originality Is what costs In clothes, so a work that Is among the most simple and yet unique of jobs hos high cash value telling lists of names, "Any energetic small-town girl can get Into this business, and have a monopoly of her field, providing It Is not already occupied," says one little ' list-maker who Is also s money maker. "The girl who undertakes this business." busi-ness." she told me, "should compile s list as nearly complete as possible, of all persons In her neighborhood, town or township. This list Is to bs her own personal ond permanent record; rec-ord; but It must, since changes are constantly occurring, be frequently brought up to date. Stab s list, when carefully made Is a real 'working capital' cap-ital' which will earn money for Its owner." Every year thert are numbers of political candidates who wont the names of all voters In a township; snd they pay liberally for such list when It Is accurately compiled. Banking Institutions, constantly trying to educate people In matters of thrift, will buy names and addresses of persons who have no savings accounts. ac-counts. Even a list of names unclassified unclas-sified as to who have bank accounts and who have not Is useful to the bank, but It will be worth more, of course, the greater the amount of apropos Information It contains. While getting Information about savings, It is well for the compiler to note who carry Insurance and what kind. In-. In-. surance agents will be glad to pay for this Information. Mall order' houses are always on the lookout for new names to which they can address their catalogues and circulars. cir-culars. A business house which bos once bought a list of names and has found It up-to-date and reliable, will be nnxlous to purchase a revision at least once In every two yeors. These "personally conducted" lists are the only relluble ones from which business busi-ness men can get complete mailing lists for e given territory. Township ' voting lists and the rolts kept by the assessor ore generally not only Incomplete In-complete but out-of-date. The post office does not, os some people think, give out lists of names and addresses. That is the secret of the value of lists of names, and the reason why, when a girl Is known to possess such a list, Bhs wi.'l have frequent culls for It. Her prices should vary according to the amount of wanted Information she van give the customer; mere names ond addresses, while salable, are not, of course, as valuable as more detuned de-tuned Information Is. Selling lists of names may seem an odd way of earning a living; but there are tempting possibilities In the work, und It requires no capital -to make the effort. |