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Show ftftftftr- ' - , SSSSSSSBSSSSSSSSS BB p NotWrinkleJ jji jjrears Longest Safb:ile T ECAUSE it has a trim neatness that sss- -I no other collar can give, men who care about their appearance wear the uipm VAN HEUSEN Buy your collar of reputable retailer. He C won't offer you a lubititute when you aak for glpj a VAN HEUSEN. He know there Un't any. YAN HEUSEN ; the Worlds r Smartest COLLAR 1 I PHILLIPS . JONES CORP., MaLm, 122? BROADWAY, NEW YORK TRIAL TUBE FREE TO MEN SEND COUPON H To Good I Fellows I Test what I made for you I I're rpent a lifetime rtudying oap. Thii laboratory labora-tory haa apent 60 years perfecting soap. Tbe leading lead-ing toilet toap ot the world Palmolire i( one of our crcationi. Now we hare a shaving cream which exceli all I otberi in five way. It it our pride. Be kind enough to test it for ten sharei. I Tried 130 times I This wai a difficult problem. Firjt, we asked 1 ,00rt j men what they tTanted. Then we tried 1 10 times to meet those wants completely . It took us 18 months. But now we have these things. I A soap that multiplies itself in lather 250 times. I A soap that acts in one minute. No finger rub- If Wing, no hot towels, no waiting. Just apply it and go ahead. A Lather that maintains its creamy fullness for ten minutes on the face. F Bubbles that don't break. They keep the hairs ' supported while you cut them. A soap that leaves the face in tine condition, he- H cause of palm aad olive oils. Possibly you use another soap. It satisfies youfc M perhaps. But give us a hearing, please. We have 0 tried to serve you better than others. See if we II H have succeeded. Mail the coupon now. H PALM OLIVE I SHAVING CREAM 10 SHAVES FREE ! t I Simply insert your name aod addreis and msil to i THE PALMOLTVE COMPANY I |