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Show BIBLE, BEST SELLER, SOLD FASTER BY RADIO 1 Raillo has been called upon to boom th sale of the world's best seller the Bible. A. Wesley Mell, secretary of the Pacific agency of tho American Bible society tried this novel method and succeeded. Frpm his headquarters at Ban Francisco. Mell sent broadcast a sales lecture. Touring tho streets of tho City was an auiomobile equipped with radio antenna anej receiving net and loaded with Bibles. At corners thenar would stop, then the radio louel speaker would bej;ln to "talk." The novel stunt drew the i crowd and the attendants with the I radio auto went about selling the books. fji'.H With his Bibic sales talks, Mell i gavo readtaga also. "j Tho picture shows Mell talking V ijj Into the radio broadcasting station at ' I hl.-j headquarter:), while, at right, sale h ; of tho Bibles progressed B IS |