OCR Text |
Show - 4 : PIKE'S PEAK Most folks, ir asked to name the highest mountain in Colorado, would say: "Pike's Peak." Yet there are no less than twenty-six mountains in Colorado which are higher. Pike's Peak is generally thought to he the highest because it has been extensively ADVERTISED. This story, by John Lee Mahan, has a moral. There may be twenty-six stores in this '.own equally as good as yours. But most lolks, if asked to name the BEST store in your line, will name YOUR store if you advertise. Of course, you will do all in your power to justify this confidence. You wnll back 1 , up this advertising with quality and service. You will deliver the goods. You yourself can name hundreds of products which are PREFERRED by the public because the manufacturer knew what publicity would do for him. There's a hint for you in the storv of Pike's Peak f- i i |