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Show I I ill I I I THE UNIVERSAL CA9 I I PLACE bbbbbbbbbbbbI I ill I your ordcf now for your Ford car, be one of ll I i' the lucky buyers who gets bis car when he i I 111 I wnt8 it. Our spring orders will be far in ex- S cess of what we are able to deliver j jlil Our Motto ,' Jj I I SERVICE FIRST j J You help us give seivice by ordering now. BINFORD-KLMBALL l9 !: MOTOR CO. '!:: ' j j Ogden, UtsJi , ! 4 DOOR SEDAN H An intensely practical Christmas j Gift. One tbr which the family r would willingly forego the sort usually received I ;,;. One that will be a year-'round satisfaction because of its good- Kf j Jj ness; a year-'round delight because j of its economy. j An order placed now will injure j delivery Christmas Morning Mjjj Tbc Rasnhne consumption is unusually low. I , .; L The tire mileage is uncannily high. j 1 j ft S CHEESMAN AUTOMOBILE CO. W& 2566 j J M III !, H U DS O N -Mi 4 Hudson and Essex Lead If the New Competition (A Statement by the Hudson Motor Car Company and Essex Motors) Selective buying again rules the automobile We know there are other thoroughly good i market. . carSi some even that can we)j wear nam Inability to secure delivery of his first choice 8ieat cars, and we acknowledge the ability, j no longer forces ihe buyer to accept a less application and loyalty to ideals which alone wanted car could have produced them. ' The return of competition to a basis of merit Yet today, more than 100,000 Hudson is welcomed bv Hudoon and Essex in common Snrvr Sivc i , , . MKan' i lit i j t , Li- u j . oupeioixes are in service. It is. and has been with all builders ot established reputation. ft. , , tor nvr years, the largest selling fine car in the They have not regarded competition on the world Consider if its title to leadership were basis of ability to deliver asatall a good thing less deserved if the flaw would not have for tne motor industry. 1 hat situation in- appeared in five years vited many to plunge inW automobile nianu- facture and exploit the quick profits seizable JTfl Sonie Melt 4sO 1 from unprecedented demand. a c-x x- TL s. Build Essex A Situation That Aud Essex I WaS Inevitable because Hudson builds the Essex, and there- Now once more the task of supplying the fore Pre'Pledges to it all the experience and motor car demand devolves upon the builders, knowledge gained in building the Super-Six. jK whose organization, experience and -product Rather because the Essex not content with IL&J , have proved their fitness to survive through this endorsement, has established its own H years of competition that recognized none s place Wlth such f right to live except by superior merit. i i i Luras as rour timc oreakmg the transcontinental record w,ih four JB We could not, in candor, urge that Hudson different cars, and in establishing the world's VkJ and Essex alone are deserving of consideration 50-hour endurance mark. And nearly 50 000 to the exclusion ot all other cars. owne- U i , llcariy w7r owners also know and acclaim its worth. I C! Ogden Motor Car Co. P . 2345-55 Hudson Ave. . Ogden, Utah j E S S K X p |