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Show oo PUBLICITY OF TI LOCAL RED CROSS The American Red Cross has the newspapers of Ogden to cooperate with it to aid in advertising tho Christmas roll for membership during tho coming year. The campaign is to be made universal. Tho letter which was received from tho association states that owing to the unusual health conditions the campaign must be carried on entirely through the publicity of newspapers. Tho work of the lied Cross must bo carried on for a long period even though tho war is at an end and the necessary funds must be provided. The plan which has been sent to the papers is as follows: Gentlemen: Owing to the unprecedented unprece-dented health conditions prevailing nearly all over tho territory of tho ifountnln devlslon of the American Red Cross (which comprises tho states of Colorado, New Mcxlcor Wyoming and Utah), It will bo necessary for the Christmas roll call of the Red Cross to bo carried on mainly through newspaper news-paper publicity. The most prominent people of every community In the division are interested in tho work or the Red Cross and therefore hp. to- date Red Cross items will be of Interest In-terest to your readers. It Is the purpose pur-pose this year to make an effort to obtain universal membership for the I Red Cross. "The work of the Red Cross is not ' as many persons seem to think, finished fin-ished indeed, perhaps it Is only begun. be-gun. We have two million men overseas over-seas who must be carod for until they are returned to peaceful pursuits in our own country. In the allied J countries which have been ravished by I Hun hordes, the machinery of life has been left shattered and disorganized; disorgan-ized; natural resources have been exhausted; ex-hausted; social institutions despoiled. All over the world whole nations have, been plunged into distress, even actual I v starvation; and uritil the last American Ameri-can soldier is brought home and the distress of the Avorld relloved, the American Red Cross must "carry on." "To assist in the great cause, Ave are going to ask every publisher of a periodical pe-riodical In the Mountain division to give prominent space to items which we .will send every few days in the form of "nows service" Items. Where there are two papers in the same town, they will receive different matter. We shall make out stories as interesting and to the point as possible, and, judging by the hearty cooperation received re-ceived from tho newspapers all during the period of the war, wo shall go over the top In the Christinas roll call with banners flying. "Thanking you for your generous cooperation. "Yours for the Red Cross Christmas roll call, S. N. HICKS, Director, Department of Publicity. oo |
