Ogden Daily Standard | 1918-12-06 | Page 3 | Wilson Proves a Popular Writer

oo WILSON PROVES A POPULAR WRITER Tho advertising and publicity campaign cam-paign for the Fourth Liberty loan aams! the greatest ever put on In a single month in the Avest, according to a compilation com-pilation just made from reports of state chairmen of the seven states of the Twelfth Federal reserve district. The record distribution of tho loan is considered largely one of the results of this comprehensive campaign, as avoII as the total subscription which Is practically double that of any former loan. In addition to oversubscribing the district quota by 15 percent, citizens of tho Twelfth District contributed more than a half million dollars to put through the advertising campaign planned by George A. Van Smith, man-nger man-nger of publicity for the second, third and fourth loans. With this money more than 5,000 advertising pages Avere paid for in the neAvspapers of the district. dis-trict. These pages Avcrc, sent out In mat or plate form by tho San Francisco Fran-cisco office. The preference of newspapers and committees of the district for advertising adver-tising copy prepared by the general I publicity committee in San Francisco, over copy prepared by national headquarters, head-quarters, is shoAvn by the use of three and one-half times as many pages of-district of-district copy as national copy. Both displays were submitted on the same basis. According lo the reports, President Wilson Is shown to be the best "ad" Avriter on the most popu)ar subject Full pages carrying his Liberty Loan statement Avere used more times than any other advertisement. The President Presi-dent Abraham Lincoln page was second. sec-ond. This copy carried a likeness of! the immortal Lincoln Avith the phrase "That these dead shall not have died in A'ain" and the draAving showed Americans at a Hun barb wire entanglement. en-tanglement. Copy making use of the Stars and Stripes AA'as third in popu- ,iijjL. wmie uie prize winner ol me I district advertising copy contest Avas I fourth. Atrocity copy was sixth. oo