Ogden Daily Standard | 1918-03-16 | Page 20 | A Store That Teaches Women the Fun of Food Saving

A STORE THAT TEACHES WOMEN IE ! FOOD uAV G Ii . A food saving store has been established estab-lished at St. Louis by the Women's Central committee on food conservation, conserva-tion, of which Mrs. Georgo Gellhorn is the chairman. Whether it is tho only ono in existence is not known, but certainly there should be others like it, for its popularity has proved its practicability prac-ticability as a business proposition. J This delightful little combination of J a kitchen, lunch room and storo didn't start with tho purpose of making money or of competing with other i business houses, but good business has been thrust upon it. Seemingly the food conservation Idea appeals to popular pop-ular curiosity, popular ideals, and, as they manage it, to popular taste, "if it tastes anything as good as It smells," said a hungry reporter hang-1 hang-1 ing around the outskirts, "it'll sure be jj likf home made bread just out of the oven. Wish I could stay to lunch." j The day they opened their store the l women's committee announced that they would sell soy beans, commeal, . war breads, sorghum, corn syrups and I honoy, and that no sugar or animal fat 1 f would bo used at any time in the prep-J prep-J j aration of the luncheons. November 27, the day following, they served 140 persons a 35 cent J lunch consisting of: J Tomato soup; scalloped rice and choese; rye broad and butter; baked apple; coffee. Thoy listed these with the number of calories furnished by an order of each dish. All St. Louis women know by this time that the average woman requires about 2400 calories every day, so somewhere from 500 to S00 calories would bo sufficient (or tho lunch. Such popularity, however, upset the figures, for the soup gave out before all of the 140 had been served. Various war dishes that have beon popular with tho "consumers" have been Indian pudding, corn bread, boiled boil-ed fresh cod with brown sauce, orange . and date salad, hot gingerbread, Welsh rarebit, baked potatoes, Boston brown bread, corn cakes with maple syrup, peanut loaf, brown betty. Meatless and wbcatless, or near-wheatlcss near-wheatlcss days come every day at the conservation storo, but nobody seems to mind. In fact they seem to like being "shown" down thoro in Missouri. "We're simply trying to .toll women how awfully good these war foods are," say tho women who are backing tho conservation store. Incidentally they seem to have hit upon a big thing for wide awake owners of llttlo cafeterias cafe-terias and tea ketttle inns. The words "war food" are a magic formula for advertising. Who would have thought it?