Ogden Daily Standard | 1917-01-16 | Page 4 | When Advertising is Lost

I WHEN ADVERTISING IS LOST There is morp money wasted on misdirected advertising in Ogden than in any city of its size in the United States. Every scheme known to the men of wits who seek easy money is successfully worked in the business district of Ogden. Advertising, to get results, must be something more than the doling out of money to rid a place of a nuisance or to court favor with any partlculai ! class or organization. The spending Of money for publicity should be as carefully considered and supervised i as the purchasing or spiling of the : nods to be advertised. t times amusing situations are brought about by haphazard advertising. advertis-ing. We havo before us one of tho latpst programs of a convention to bo I held in this city. Therp are thirty- j odd pages, on which. In driblets, can I be found the program, if diligent earch Is made and time can bo pared to the task. On one pagp are I i ethical doctors and nparby :ire 1 thp much berated chiropractors and between the two schools are the undertakers un-dertakers You can take your choice