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Show (KILL THE KAISER WITH AUTOMOBILE YBv Homer McKee. advertising man- J I ager' -Premier Motor Corporation) vyL1 not Delleve tnore is anything in, rU aJflll American industrial life as tragic .'9s as the tendency on the part of the 'Mm public to regard the automobile as a pleasure vehicle. You can reason rom a PsltIve atld unmistakable hy-JSml hy-JSml pothesis to the logical conclusion that :v If it were not for tho automobile In-:Jb' In-:Jb' dustry of America, America, under three years, probably could not be-come be-come an effective factor in the world :i war. With the help of aircraft, man- ufactured by its automofcile Industry, America, within a year, will be the one great deciding factor which shall bring the kaiser to his knoes where all else has failed. And still they go on calling the automobile a pleasure vehicle, and the automobile Industry is cataloged in the minds of a great many people as an industry made up of commercial gamblers and plungers. In all the history of Amorlcan commerce com-merce there has never been a group of men who have fought the battlOB of America, both commercially and patriotically, with any more zeal and unselfishness than havo the automobile automo-bile men of America, When there were troops to transport the American Ameri-can automobile has been ready to transport them. When there weije troops to feed, American trucks were ready. When there have been wounded wound-ed to carry from No (Man's land back to the emergency hospital and from the emergency hospital to the base hospital and from the base hospital to the transport, American automobiles automo-biles were ready. And now, when the greatest crisis in all history arises, when the one cry of a stricken world Is for aircraft and for more aircraft, the American automobile industry is ready to produce these aircraft and will produce them in such quantities that the arch enemy of us all will be utterly smothered and blinded to a point where he will become inefficient and impotent. When this is accomplished accom-plished the world war will be over, and I do not hesitate for one moment in making the bold statement that the American automobile industry, at this moment, stands to shorten the duration dura-tion of this war by at least twelve months in all probability by twenty-four twenty-four to thirty-six months. When you stop to figure what every day of perpetuation per-petuation accorded to this war means not only in the loss of money, but In the loss of human life when you stop to consider that the American automobile industry's production of aircraft stands to exert such a tremendous tre-mendous influence in the shortening of the war, the application of the word "pleasure vehicle" to the American-built motor car is little short of sacrilege. nn |