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Show PROMINENT MEN ARE THE SPEAKERS E. H Smart of Brigham Young University, Provo; Dr. 0 G. Plummer Plum-mer of Salt Lake; Dr. E. D Ball of the Agricultural College, Logan, and Frank L. Pickett of Denver Hold the Attention Atten-tion of the Delegates at the Horticultural Convention. With an attendance slightly ar, er than that of yesterday, the meeting at the opening of the third la-. ol the conention of Utah horticulturists eras ailed to order short lj after 10 o clock this morning After the music b the Nylander Trio and the Invocation by M. H. Thompson, President J. E Wright Introduced T. H. Smart of the Brlt-ham Brlt-ham Young university of Provo. who spoke on "Personal Flenie nts in Co-operatlve Co-operatlve Handling ol Fruit." The speaker pointed out the various vari-ous personal elements that must be overcome or directed along right lines before any co-operative organization can succeed Among these elements to be overcome, he said, the Independence Indepen-dence that Is the heritage of the agriculturist ag-riculturist is the greatest and ranking with that Is the beliof of the iiirm-er iiirm-er that a bird In the hand Is worth iin in the bush.' He showed that many producers were unwilling to join with an organization when the results of the co-operation were problematical prob-lematical Another element pointed out by tho speaker was self-preservation and he said thi6 element was one of the strongest and could not be overcome but could be directed After naming the several elements that must be taken Into 0Onsldera-l Hon before a successful organisation can be built Professor Smart called" attention to the-benefits of a co-operative organization. In discussing this subject with my students." said Mr Smart, "we arranged ar-ranged under the heading of 'Special Benefits of Co-operation' some twenty twen-ty points In Its f or and at the end of the list we placed it cheapens the final product to the consumer.' l give this because It Is typical ol the order or-der In which the subject is usually presented The personal iieneflts always al-ways come first and the real fundamental, funda-mental, the social benefits, thai whim is ultimate, come as an afterthought We have had a tendency to build up our industry in the hope that great financial returns will come pouring In. The experience of last year leads us to believe that we must adjust ourselves Instead of the vrowers receiving direct revenues through the peach erop, we see it de- i mandtng new Industrie! giving em ployment to Increased numbers which shall be a benefit to our community, communi-ty, but reduce our personal profits al-I most to the level of other agricultural pursuit! In the reconBtn.e lion and the development ol these new Industries Indus-tries which necessity is forcing upon us, we must work with the true cooperative co-operative spirit and adjust these new i industries with community interest at heart " Co-operation Urged. The speaker went on to say that many co-operalise schemes have be-n wrecked because ihe community has not been educated to Its motives mo-tives and workinc principle? He said It was better to rake several years i to develop a system than to jump in ( with a theory that looks plausible to, a few promoters but which ultimately ultimate-ly fails and sets back the cause of cooperation co-operation several vears. He urged the study of trie successful suc-cessful co-operations. Ihe underlying principles upon which the?' have worked the agricultural social and economic conditions they hnyc, bad to meet. He said that one of the greatest great-est mistakes made b) local Q0: r- atlve organizations was the appeal made to the member's seltlshnt He pointed out that the members uere' Induced to join for selfish reasons when the organization Is supposed to be unselfish and equitable He show-, ed that the California organization , could never have triumphed over the commission bouses had the members! been selfish, and he pointed out this ( organization as a guide for otiiers to follow ' In closing he Rave a number or provisions which he said a co-operative organization must have It must provide for the producer In all his principal lines of production and should benefit him in making purchases. pur-chases. It must bond Ks executive officers and make contract? with the members It should guarantee its managers and employes some benefits bene-fits comensurate with the success of the organization How Dr. Plummer Would Organize. The address of Dr. C G Plummer of 8alt Lake, in which he outlined an organization which be believes will solve the fruit marketing ror Utah horticulturists, was well received and he was roun41v applauded i season and said that unless such conditions con-ditions were remedied numbers of fruit growers would uproot their orchards or-chards and use their land for other products. To prevent the farmers from doing this, Dr Plummer suggests the organization of a Btate association similar to the California Fruit Growers' Grow-ers' exchange The plan also called for the establishment of branch societies soci-eties in each county of the slate, but the branches are to be under the direction di-rection of the parent organisation The slate association sliould be in I charge of five men who will form a board of control for the management of the association and this board should secure the services of a competent com-petent man who Is a thorough judge J of fruits as well as an excellent : salesman At this point the doctor stated that difficulty would be encountered in securing se-curing such a man, but be believed that the source of such men is the agricultural colleges He pointed out that smh men must be made by the association is success is to be achieved. achiev-ed. Dr. Plummer would have this trained man sent out in search of markets. The speaker declared that a hasty review of the field should not be made by the Bales man but a careful study of the conditions and I likes or (lslike6 of the people which whom the association is to deal should be made He said there were markets for the fruit that could be raised but the market must be treated treat-ed well and honestlv After the market mar-ket has been Becured, Dr Plummer said that only honest goods, carefully careful-ly wrapped and boxed should be sent outside the state and all fruit should be inspected The past custom of shipping interior fruit from Ftah was I giving this state a "black eye and a bad reputation ig a hard thing to get rid of. Orchardists Should Be Guided- He also said It would be the duty of the board of control to visit the orchards at least four times each year to give any necessary advice Money should be raised for evaporating evaporat-ing and cold Btorage plants. He advocated the building of such a strong organization that the state could be Induced to lend money when it was necessary to build storage plants or evan'ofators. His plan called call-ed for three distributing stations, one at Ogden one at Salt Lake and the I other at Provo. The products of th orchards should be sent to one of these stations before being sent to the outside marker Dr Plumber is certain that If such an organization is forced, the production pro-duction of fruit In Ftah would be quadrupled and the population would Increase i leaps and bounds Rosette of Apple Trees vs a prelace to his talk on "Hosette of Apple Trees. Dr F D. Hall of the experiment station at I.ogan. called attention to seven conditions which are detrimental to applo orchards or-chards it is M-idom that the separate sep-arate conditions exist he said for there are usualh two or more conch. Hons In the one orchard. After describing de-scribing the trees when affected and gLing the probable causes of the failure of the orchard, Dr Ball said that 'rosette" oi apple trees was the most serious because of the several causes and the uncertainty it causes the farmer who does not know whether to uproot the trees planted and use the ground for orh,er pur-)OS pur-)OS - or allow the Tees to romuln nnrt trr to conauer the 'rouble The doctor slated that he had studied orchards where 'rosette' occurred oc-curred and foupd that the ground water was alkaline as well as the soil Tn other ph ces he found "rosette" where neither of the foregoing conditions con-ditions existed and concluded thai many conditions produce Hie same result Dr P.ali yvas tut short In his discussion dis-cussion due to the approach of adjournment ad-journment time Discussions of the papers and addresses wns done awav with this morning for the reason that time fnr the remainder of the program pro-gram i8 short Advising Raising Apples I That 99 per oent of the apple growers give too much water lo their orchards was the opinion ot Prank I. Pickett of Denver( Colo, who read a paper on "Commercial Apple Growing In Northern Colorado. He compared compar-ed conditions aB they exist In Colorado Colo-rado and Utah and urged the farmers farm-ers of Utah to ralBS more apples He olnted it tl i canal i opened, stating that the Pacific Pa-cific coast will become a great manufacturing man-ufacturing region with millions of people to feed Tuesday Afternoon. Al the Horticultural convention vts terday afternoon E. King of Salt Lake addressed the meeting on "How the Utah Development League Cau Advertise the Fruit Industry Mr King spoke at .some length on the necessity of advertising tho fruit industry, be he neglected to say in what way the Development league may nid in the matter, not even referring refer-ring to the league In his remarks However, he brought out some good points regarding the matter of adver using, telling the orchardists that all thlugs done regarding the raising and marketing of good fruit Is of no avail unlr-ss there be the proper advertising to brine before the people the faci that the horticulturist has fruit for sale and that it is good fruit He staled that advertising did not I mean altogether magazine articles I and newspaper talks, but that the men tn the business should be bus: lers and shout their merits from the hilltops : place on the market the best that can be raised and create a demand de-mand for the product. He figured that the orcharclist3 themselves may easily make their own market and reap the benefits of big sales The speaker paid a compliment to the Utah growers by saving that they were too modest and honest and that they bad a reputation all over the country for that He thought however how-ever that they were not faBt enough for their own good in the business world and that there should be a little lit-tle gingering up, even if things have to be somewhat overdrawn at limes, and "go slowly a little faster " Advertising Bhould he educational, he continued, so that the consumers mav know what the grower has in stock He called attention to the fac that the American Tobacco trust is spending a million dollars this year to teii the people what a tobacco leaf is, how It is grown and what It Is good fnr i id he concluded that the frull growers could well afford to spend dollars to advise the people of their products 1 If you want dollar? to come in." he said. "yci must semi dollars after them " He referred to the Jensen Creamery company ns an example of careful advertisers, saying j they are leaching the people What cows are. what pasturing is and what good milk is. to ret the people to understand un-derstand what good butter Is I. A. Hancock Speaks 1. A. Hancock spoke as a wholesale dealer In fruits and called attention to the fact that the orchardists ire not sending the richt material to th wholesale or retail nun The fault he found was that the fruit is not jrojierly graded or marked He Is 0 wholesale dea'er in Salt Lake and he said that In six thousand boxes of Ftah fruit at his place there are r them marked so he could tell what is1 in a box without opening it When opened, he said. In most cases, he would find all sizes and all kinds of apples The pii king, he thought, Is being don? too late, after the frost strikes the apples heavllv in the fall of the year, this being especially true of the Jonathan Mr Hancock stated that if the growers would be more careful in getting the fruit to th market mar-ket there would be no trouble In selling sell-ing all that can be raised In the stai-at stai-at good prices He said that there is a million dollars worth erf frvrit destroyed de-stroyed each vear by letting it rot In the orchards enough to build n storage plant, an evaporating plani and a marketing place. He claimed that some of the growers do not cvcl fallen their hogs with their thin' grade fruit The speaker was in favor 'of united effort on the part of the growers claiming that great results could he LCComplished and all the grades of fruit raised could be marketed In Borne form Ho advocated thai the State e,r:-anlTatlon should have a broker brok-er In all the large cities, as does Cal ifornia. to handle the crop and see that the product is placed properlv ou the market T. P Christensen of Riiglmm Clt addressed the convenUon on the sub Ject of the "Growers' Association an I Fxciii.ntc." and James S Carver Bpoke on the topic, "Retail Fruit Dealer " |