| Show j BUYERS LIKE DODGE POLICY No Yearly Changes Means Steady Values and Lower Costs It Is i Quite quit es from the th corn com comment went ment of ot buyers buri ers accordIng to om off Auto COlD com company ot the pan that pany Dodge Brothers Brother dealers dealer I t the tho public appreciates the th cance of ot Dodge Dods Bret Brothers bore policy of making constant Improvements In their motor care cara car tead In ia Instead tead of ot chang changing ing models model every year er ear Magazines newspaper and but bul bulletin boards everywhere ar are remind remindIng tag Ing the th people this month that this policy continues to prevail and that they may buy Dodge Brothers cars without fear tear of ot seeing elne a new and entirely different rent model put on the market soon oon after they thoy take possession of ot the th present t type po car Coming just Jut at this time Ume said Mr Cheesman when many manT manu manufacturers manufacturers Issue are ar preparing to new models In keeping with theIr annual custom this advertIsement la basing a striking effect It serves ne as a a wholesome reassurance to prospective buyers buyer They ills like lIe the Idea of bu buying ou Ing a car today and finding a IL month or so to later that It la is I an obsolete model And it Is s only natural that the they should The depreciation loss la Is i out of pro proportion proportion proportion portion for a 1 few fw months use ue u If mutt most people like to be beup beup up fa 11 theIr motor equip equip- equipment equipment equipment ment and II It they is Ish to follow their desire desir In this respect they I must accept this sharp I iron hon loss REMAINS MODERN Dodge Brothers motor car own era rs who buy new ears cars every evry year and and there are many luany of ot them them- them have lave a big advantage here A one ear old Dodge Brothers Brother car Is modern In appearance and me I design That fact Is con conceded conceded conceded ceded by everyone ever one In Important to Its It I value how how- howe how how-ev e eser er Is the th fact tact that It is I s substantially the same saDle car that Dodge Brothers will a year ear later In other olber r words there ther Is no danger that this om one year carwill car will Bill suffer an undue depreciation lOBs hoes simply because bec us an entirely dif different frent ferent model ll is about to make wake its Appearance We W charge off ott only for the normal rate rit of ot depreciation for lor one on year ear ar And the used car bu buyer er In turn appreciates the th fact that the price represents represent full value end that he h can ean buy the tho car with v Ith e full assurance of or many years year of or sat service Ben Ice Another factor enters Into this policy which Is also of ot considerable importance to buyers A change In models 0 a n complete change ot of dies and production schedules It upsets a factory completely and I often means a virtual stoppage ot of n This naturally means mans otI I It a loss to the manufacturer and his only recourse Is to get ft It back In Inthe Inthe the 11 puce pile Ice of or his hie product The Th say say- saying sar-Ini sar ing effected by Dodge Dode Brothers their policy of ot constant gradual refinement Instead of ot rid rad radical real annual changes chances of ot models Is faithfully returned to the buyer Inthe In Int inthe t the he form of ot surplus value salve alue I Es cry dollar saved of course courso enables tho factory to lo gl gle p e that much more moro for tor torre J Ie money SLOWS UP SALES The practice of oJ bringing out reW models every year ear e-ar Is also atso re for tor a slow up of or sales during the summer months People hold off oct waIting to see se v what hat bat the new models are like The Tb fact tact that It If the tb driver le la I not ex and le Is I unable to tell elm lim limply ply bv by the th resistance of ot the th start start- tart tart-ine log Ing crank whether each cylinder c has bas compression he be h should Open al the tho petcocks pet cocks except on one c cyl 1 hider and turn the th cran crank two rete- rete noting If there ther Is he a resl resist resistance t tance ance of ot one on quarter of ot are a resolution la In the tre the complete turns Corn Com presson occurs only on th the one stroke of ot the piston In the th four stroke cycle Each cylinder c should I be tested In a similar manner opening all pet pot racks except on the cylinder be being beins tested See Se It if the tho compression slon Elon Is practically equal In all cylinders JC If K there are aro no pet petcocks petcocks petcock cocks to open spark plugs will need to be b removed Instead It If one C cylinder cv Under linder has bas very vry weak or |
