Show j I I tY Lady Clonmell England's Only Titled Laundress Explains s J H How the Social Butterfly's fYs r s Tr 3 Life Gives a Woman the 4 k Best of I raining to a 2 iJ t v vY Y M l j tr a Ca eer P YYs y Q 1 st 4 A A d 3 t b lt 4 iv 1 t w wm m w wa i a i 1 yH t do br si t y y r n v H v j Fl r a 4 Y R f F rf d it R RY t RI HM i ri a y pP 4 I 6 ird i hj rotY rF 7 r F F 1 f YI r 9 Y I a Y r If 1 f N hY 6 M frS r r ra X r 4 6 lit y 1 1 ct- ct y 4 r es r t t tL L t 11 fi 2 f 1 r f m 1 iMf i y p f Baroness de Ss 4 Y ii 1 o oVi Vi V e Reuter One Y j Jf CR At 1 t CYd l 1 of the many manyk k wd x N J NM i r tJ 7 ev per w 4 y 07 r fashionable a s i b i IV t c clr lr 7 P 1 r English soci v Fa oka J 1 r v 1 t a s p r t 3 V r rr r r t w who tw L r Nv e women are w t amazing everybody r i s M l r f r a gr 1 Gt NW by the way they are i a w i c r t ca Y y a good in business f 1 j t fu f 1 women In business long SOCIETY since ceased to bean be an anything like a novelty They have become a con con- condition con condition instead of a theory In New NewYork NewYork York London and many other cities they are arc chasing the dollars and sovereigns In competItion with the men in 10 almost every line of commerce and industry Go out in New York to-morrow to to buy buya a certain priced high-priced make of motor car clr carand carand and very possibly you will be served by MIss Helen Jenkins whose name is lIsted In the exclusive pa pages s of the SocIal Register She will demonstrate the merits ments of the motor and at the proper moment will ask ou on to sign your name nameon nameon nameon on the dotted line At the bank where you yon go to get the money to pay for your new limousine or roadster you ou on may have Mrs William Laimbeer who as Natalie S Schenck hend was one of fashionable society's most ad- ad admIred admired ad admired mired debutantes to explain just how much your our balance is and anything else you want to know about financial mat mat- matters matters tens If you yon wish perfumes you may buy them of io no less a prominent figure m in New York York and Newport society than Mrs Charles de Loosey oelrichs Mrs Norman de R E B Whitehouse a matron justas Just Justas justas as prominent in the smart set set get will takey take y our order for leather goods to be made in 10 her own factory And when you arc are weary with your yours s tour you may go to the beauty shop of Mrs Gouverneur a Morris Morns daughter of the rich and arIstocratIc Waterbury and family family and have the lines Imes or of fatigue massaged out of your our face It is almost as much so in London it- it it itself the self self the city where until recently the society woman v who ho soiled her hands wIth the corns coins of trade was an unheard unheard-of unheard thing RIght Eight up to the time tune of her recent marriage Miss Paula Gellibrand one of English society's reigning beauties earned a good living as saleswoman In Inan inan inan an exclusive Mayfair shop Baroness de Renter Reuter is managing a dressmaking es- es establishment es establishment Beautiful ul Lady Ursula Blackwood daughter of the late ate atc MarquIS of Dufferin and Ava punches the tIme timo clock e every morning with the other bal sales sales- saleswomen sales saleswomen s- s women in a West End store Every day in both America and Eng Eng- England land sees business getting new recruIts from the ranks of fashionable socIety Some women omen are driven to enlist through financial necessity but the great great major maJor- majority majority maJorIty ity do it because they think earning their living and making money like the men menthe the menthe most fascinating things they cap cafe can find to do I When this phenomenon first began everybody thought it was only another of those fads that women ar arc ara always in- in indulging in indulging one in-one in m one ne that would quickly be forgotten like the bustle and so bO many ether things But nothing of the kind has baa happened The society women are sticking to their jobs Job and what is most surprising of all they are almost without exceptIon making a tremendous success of them This docs does not fit in at all with the f w l popular con con con- cond d A A Ace ce tion of the 9 R j r rf f sOCIety woman as a frivolous eY s sf f butterfly with v e e r ra rano no thought for ors w 6 h ht anything ex- ex except ex Ww 1 W t ce t to look looka a la lavea vea vear r a y attractIve and va a e er ea r flitter about m in ine e F s Jt k fit luxurious ease case eft The rough rough- m tumble and of bus Dormers mess life oft IS t Miss Helen Jenkins prominent about the last in New York and Newport thing on earth society who finds selling motor cars great fun I Ione one would ex- ex exand and very profitable pest her i icare to care for or be able to endure for very long But the Countess of Clonmell Eng England's lands land's titled society woman who ho for sev- sev several several sev several eral years has been making a very nice living by v washing the soiled of her fashionable friends and others in m her bIg London laundry says that a career m in inthe inthe the smart set is the very best training for success in business A successful business career sas sa's says the countess demands just the same qualities in a woman that she must have if she is to be a social success I stepped I straight from the drav drawing mg room to the laundry and I would not ask any bettor better training All An that I have hate accomplished in a business way is due to habits formed and kIlo knowledge ledge of the world acquired v when hen I had nothing to do but entertain and be entertained As Lady Clonmell points out the rea- rea reason rea reason son why by the society woman gets the reputatIon reputation reputation tation of being a frivolous creature qUIte useless for practical business s pur- pur purposes purposes pur purposes poses is the fact tact that it I is is part of he he- he job he-job Job to appear always unruffled She I is the controlling power of an intricate system system system tem of household and social machinery I but she has it co o well regulated and so o careful carefully under her control that it looks to the outsider as if it ran itself When ou see ee men and aid women in m the e business world orld who handle their Jobs with the same sarre ea e and efficiency you say that they have exe executive ull e ability And thIS is exactly what the society woman must possess If it she he I is to be anything more than an among those present nt In Inthe inthe inthe the smart set c t Tact IS s another quality that plays a abIg abig abig bIg part in the social world and that helps the society woman oman to quck and enduring success s when she enters busi- busi business bU ness bui I- I Iness ness The fhe most charming hostess the most sought after guest the woman who rises to commanding social leadership IS the one who is 13 tactful who ho has learned how to do and say th the right thing at Just the right moment When Lord Lord This That comes into Irto Lady Clonmell's laundry fussing and fuming because he lie has lias received a pack pad package package age of Lady Sos So-and-So's silky fluffy ruf- ruf ruf ruffles fles flea instead of his new dress shIrt shirt she smoothes down his ruffled feelings In much the same way that the she would if he ho sere Mere a dinner guest at her house and was Vas displeased over the lady he had j A Abeen been assigned to S e escort s cor t to the iSKy table Nt r Punctuality is f J t another quality luch business d de demands e man d 8 and t i which the society i woman usually possesses to a shigh hIgh d de degree e g r e e J From the time she makes maes WP her debut her ber days are crowded ero with appointments which have to be kept to the minute minute- Besides the endless social engagements there v i hairdressers are arc dates with dentists f haIrdressers doctors mo ino mo- mo If e milliners and rill alt the othel others s on whom horn she relies relics to keep herself welland well and beautiful and fit in in n every Cry J way Hay a It If she is the type t pe of wom- wom woman woman wom woman an who succeeds socIally she early in m her career that she must be p punctual Her Her dentist will for for- for forgive give gl her for the appointments she falls fails to keep so as she pays for them but there is 15 no way ny of allaying the wrath Hath of the hostess whose 1 ose dinner IS 13 kept waiting lilting by her tardiness The society woman has no time clock to punch but there is just as much necessIty necessity necessity sity for being punctual as tf if she had Ine days day's elga ments crow crowd sO soi closely ma rs r's each heels she ahe mu must t be beon beon beon on the minute if she he is to get through them all Nothing can be put pu off untIl some other day for usually the days for weeks ahead arc are just as crowded ded as thIs one Along with punctuality comes the ca- ca capacIty capacity ca capacity for working harder harde ard and for or longer hours hour day da after da day than is lS often necessary necessary sary ary in business s Lady Clonmell and other fashionable bU business women find eq less less tired when hen they close theIr desks at 4 d or 5 S o'clock in the after after- afternoon afternoon afternoon noon than they used to be at the same hour when they had nothing to do but entertain and be entertained And late afternoon finds the socIety womans woman's day nowhere near hear C its end J fi y ciN a cy v tip a aO s S t- t O e r ak f fr Y h a t ati a Y Yr r t J 55 The for for- former mer Miss MilS Miss Paula Gellibrand the London society beauty who sold hats bats and gowns before her marriage marriage Often it will be another twelve hours be- be before before be before fore she can think of relaxing and snatching a few hours of much deeded sleep Lady Clonmell and other society women have been pleasantly surprised to find how easy business IS 13 by comparison wIth the stress and strain and rack nerve ing long hours to which they have been accustomed One important reason for theIr success undoubtedly lies hes in the fact that their social experience has hal taught them to live at high pres pressure ure and to crowd a tremendous amount of actIvIty into every eHry hour of the day The very things that make us call so- so socIety society so society women their butterflies butterflies their good looks and charming manners and pretty clothes 1 Y 4 vt t f l ti l f I N Y wi- wi 4 4 7 f j J rJ j t W J J P MU L o U Y h f f 1 tt 1 hI fI 4 1 If t w Y The Countess W i ty J i of Clonmell who ho washes the soiled if w J Y 4 linen of her rich richand and w lpt Y t t lt w z o titled society friends as r i b rz 4 e ea a 1 l the head of one of Lou Lon 7 vi dons don's largest a J sir a ht Q x fA t t t and most pros pros- r i I laundries f S co tr k ib r Ji J V Vt f F t t t tf tJ t kg l a t s A j v va vt t t y s r t 11 3 s w rh 5 r t Jy s i S 4 Y q a ar r l r w Mrs Charles de Loosey Oelrichs the New York society matron behind Cia L counter in her perfumery shop contribute very largely to their suc- suc success success suc success cess in bu business ness They help them not only tom to win m in and hold customers but to get loal loyal and efficient service from their employees Of course the prestige which the mere mero fact that she IS is prominent socially gIves a woman oman is of immense help to her wit when en she ventures into the business world to compete on equal terms with men and with women v oho ho have bee been n specially I tra trained med to toe ear e a r n their liv- liv living liv living ing hundreds 11 II u n of men and women omen m in London's smart set sta started bring bring- bringing bringing ing mg their soiled linen to Lad Lady y Clonmell's laun laun- laundry laundry sun sun- sundry dry because they are a r e friends of hers and admire her pi pluck uck in roll roU- rolling roll rolling ing mg up her sleeves and go goi s o I 11 1 ng g II to work vork StIllmore Still more hundreds of cus- cus customers customers cus customers know her only by reputation reputation reputation tion and patrOnize her because they think it rather 1 interesting n t e r cst Ing to have their wash wash- washing washing ing don done e by a counte counters s But Lady Clot Clon CI Clonmell mell melt is firmly of the belief bellef that the glamour which a so society c let y career gIves a woman IS not the main mam rea- rea reason reason rea reason son for her suc suc- success success cess in business She believes she could still be able to forge ahead of many other men and women if she were vere to conceal her identity un under der an assumed name In Lady Clonmell's OpIniOn It is the executive ability capacIty for hard work tact punctuality land and other businesslike quail qualities lIes which h ch socIety life has de- de eloped that are mainly responsIble for forthe the amazing suc success s she and many other hate hae ha e Vh when n they qUIt their fashIonable drawing dra rooms for the store or office or factory or It is they go to d r T a |