Ogden Standard-Examiner | 1923-11-25 | Page 16 | Quality First Need in Tires

QUALITY FIRST FIRSTI NEED IN L TIRES Looking Looking- to Mile Mileage ge Re Re- Record Record cord as Final Test In Actual Value Report Reports from the Goodyear Los Loa Angela Angelea factories relative to tall fall business clearly Indicate that the motoring public ate ale once more reo re- returning re returning turning to sound tire buying Tho The majority have havo evIdently ence learned from disappointing experience experience ence with tires bought bough t on a price basis during the hunting bargain bargain days that after all there la Is no sub substitute for quality J K J Hough manager of tire sales for tor the MB blK tire the company brings this out In tn of the record fall business done by the Goodyear Tire k Rubber company Hough says the fall months especially beginning with October are periods of ot low Bale In the tire the Industry while deliveries during the summer Bummer months represent the peak Our peak month this year was WILlI I the tho month of ot August when whon one onehundred onehundred onehundred hundred and forty-eight forty carloads of Los LOB Angeles made Goodyear tires and and tubes were distributed to OUr western branches marking ma the I greatest deliveries of at Goodyear products during the tho entire history of the Ca California company The natural expectation wa was that during September and succeed succeed- succeedIng succeeding succeeding ing months would slow slowdown slowdown slowdown down as In previous years but such was not the tho case Deliveries I during September continued to re- re remain re remain main high and In the month of October just passed our were the large largest of any October sales since wo we began production back baek In 1919 Among other things this indi Indi- Indicates indicates cates cotes that the car owners hero here inthe In Inthe Inthe the west have become awakened to what constitutes real value alue In tires result that they are MB once more turning to 10 the tho standard sla and nationally advertised brands brand Time Time wn was wasand rand and not so 80 long ago the people entirely forgot their sense of values valus Instead of meas meas- measuring measuring measuring tire value In terms of service rendered they measured It only In terms terme of ot price They were more Interested In discounts than In to mile mile- mileage mileage mileage age and naturally the brands oft off beg began to thrive This condition has haa continued continue until very recently but thor there Is every Indication that these days daya that arel aro now over and discounts buying tires with built In Urea tires with withY the U are buying Y are Instead rhe bum ln bulit-ln In old to the once i more Ore turning the value ble ue yardstick of tire wo final ca cost cost- per mlle mile